Tag Archives: blog commenting traffic

How Search Engine Optimization (SEO) Actually Works

Search Engine Optimization (SEO) is not what most so-called SEO experts say it is. It’s not about getting the most links, or having automated software that spams blog comments with links to your site…

SEO is really about VALUE.

Valuable Content Determines Search Engine Rankings

In fact, everything in business is about VALUE. The more VALUE you add to your customers, the more they will buy and the more you will earn.

Likewise, the more valuable the content you post on your website or blog, the better search engine rankings you will get.

In fact, every Google Algorithm Update since the dawn of man has been trying to answer this ONE QUESTION about web content: “What content is the most valuable in regards to (fill in your keyword here)?

You see, Google doesn’t care what site has the most links – Google cares what site has the best, most helpful and valuable content for PEOPLE to consume. Links are nothing but a measuring stick used to approximate which web page(s) have the most valuable content in relation to any given keyword someone searches for.

That’s why Google always has updates – because some asshole SEO Consultant figures out some way to try to scam the search engine rankings pretending that their really shitty is more valuable than it really is. This is called Black Hat SEO – and it’s sadly what the majority of SEO consultants, advisors and companies still use today, whether they know it or not.

Black Hat SEO Doesn’t Work

Here are just a few examples of Black Hat SEO Techniques still being used today – avoid them at your own peril.

1. Blog Commenting

Blog commenting is one of the oldest forms of black hat SEO. Originally, it worked VERY VERY WELL – which is why Google shut it down many years ago. You can still, of course, comment on any blog you want and put a link in your comment to your site, but the search engines give those links absolutely ZERO VALUE.

Why?

Because those links have literally ZERO VALUE.

You see, I get approximately 250 spam comments a day on each of my blogs. That’s 250 comments PER DAY PER BLOG! Granted, my blogs are bigger than average so they probably get more than the average share of blog comment spam every day… but that’s a shitload of spam. Which is why these comments provide no search engine value – there are too many of them.

Of course, blog commenting can still be a good strategy for building relationships and getting click-through traffic from high traffic blogs, but it’s not an SEO strategy directly. If someone reads your comments and later links to your site organically, then it could provide SEO value – but not from the link itself inside the blog comment.

2. Directory Submissions

Web directories or blog directories are actually a very good source for getting links and a SMALL AMOUNT of SEO value for your website. The problem is that most SEO consultants will tell you that MORE IS BETTER!

So instead of adding your blog to say 5 or 10 high quality directories, they add your blog link to 100 or 1,000 blog directories. This is a huge no-no. Google knows right away what’s going on – you’re either using software or a cheap Virtual Assistant to spam your links in all these blog directories. More is NOT BETTER when it comes to SEO.

You see, Google wants to know that your website’s link profile is natural looking. If you only have links from blog directories – that’s not natural – that’s spam. So you’re much better off getting 5 links from blog directories and 5 links from other blogs than you are getting 1000 links from blog directories – because your link profile looks more natural, you will get better rankings.

I recommend for a new blogger or website owner, you submit your site to 5-10 high quality directories in your niche and then forget about it. Go build links naturally through guest blogging SEO.

3. Web 2.0 Links

Web 2.0 links are spammed now just as bad, if not worse, than blog comments. “Web 2.0” means any site that’s like a social network or has a personal profile – similar to Facebook. There are now millions of websites with members who have profiles – and in those profiles you can place a link back to your website. But Google knows that you can use software to automate all this – and so they penalize and/or ignore these links.

Yes, it’s true, you can buy 10,000 Web 2.0 links to your site for $5 – but do you honestly think those 10,000 links provide any REAL VALUE at all? Of course not! It’s just more bad Black Hat SEO to be avoided.

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How Blog Commenting Can Increase Your Web Traffic

Anyone involved in internet marketing or who publishes a website understands the need to increase the amount of traffic they receive. Online advertising can be very expensive, and as an intelligent publisher you want to look for ways to save money and get as much free but relevant traffic as possible.

Although there are several effective website marketing methods of bringing new traffic to a site, one that is simple and works well is blog commenting. Leaving relevant comments on other people’s blogs that are in your niche helps drive traffic by way of increasing your search engine rank through back linking. Even though this is an easy method, there are some right and wrong ways of going about the process.
picture of How to get more web traffic
For those who may be new to the concept, when you comment on another blog you receive a backlink to your own website. Considered an effective marketing strategy, blog commenting creates backlinks because you will include your website URL.
A backlink is an incoming link to a site or page, and these are what Google adores and looks for when ranking a site. But not only are backlinks made, but the comment itself will increase your online presence and authority in your niche. So effectively, you can increase traffic and at the same time reach a new audience.
When you begin looking for blogs to comment on, you should be careful to select blogs that are either in the same niche or in one that complements your site and that have a higher page rank. Website marketing works best when the links to other sites are related in some way.
For example, if you publish a website about baking cakes, then look for blogs that are basically in the same topic or niche. An online search for ‘baking blogs’ could render a list of blogs that would be a good match. Another good strategy of finding related blogs is to create something called a Google Alert using keywords also related to your website. Whenever a blog post is made with that particular keyword, you will receive an email alert and can go make a comment on that blog.
After some quality ranked blogs have been identified, make certain that the blog has a ‘do follow’ tag so that the link will count with the search engines. If the blog does not have a ‘do follow’ tag there will be no ‘link love’ created.
Make sure you read the blog posts and find one that you like and then leave a genuine comment instead of some junk that many spammers like to leave just in an attempt to get a backlink. Keep in mind that most blog owners moderate their blog comments before approving them and will delete what appears to be spam.
Blog commenting is an effective website marketing strategy that many publishers and site owners implement regularly as part of their site marketing mix. By finding blogs that are related to your own niche and by also leaving honest comments that do not scream ‘spam’, your website’s traffic will eventually increase along with your level of credibility as a website publisher.

About The Author: Peter is the owner of www.effectivesitemarketing.com