Kindle Publishing and Marketing FAQ

What Kindle cover designer(s) do you recommend?

For Kindle: use, it’s just $5 (there are dozens of good designers there and if you’re ever unhappy with a cover, just ask for a refund – you will get it 99% of the time on Fiverr).

For Paperback: I use Robin at

Can you give me some advice about (kindle marketing, publishing, facebook marketing, twitter marketing, etc.)?

No! Your question is way too vague. I get asked these vague questions about 10 times a day. If you want a good answer, ask a specific question or just do the research on your own. There is no easy way out. “Don’t be lazy in learning” as my mentor Jim Rohn taught me many years ago.

Who should I talk to at Amazon customer service about (my problem)?

I have no idea. Honestly, Amazon customer service for authors is horrible in my opinion.

You can contact KDP support about Kindle books here:

You can contact Author Central support here:

How do you publish a book on Kindle?

Go to, create an account, add your bank information and upload your book.

For more detailed instructions, read The Kindle Formatting Bible:

How do you format a book for Kindle?

It’s complicated. I recommend using Microsoft Word. I use a PC. Microsoft Word for Mac is completely different so I can’t help with any Mac Word formatting questions but I know that some people here can:

For more detailed Kindle formatting instructions step by step, read The Kindle Formatting Bible:

How long should a Kindle book be?

There is no minimum or maximum. I’ve seen 5 page books on Kindle and I’ve seen 1028 page books there.

Personally, I recommend at least 10,000 words for nonfiction, unless you can do it justice in less.

For fiction, I recommend 5,000 or more. Some people like to read short stories for 99 cents, go figure.

Your book length should be determined by its usefulness to the reader, not your personal agenda. Always remember to give your readers what they want! That’s how you become a successful author. Everything else is secondary.

How many books have you written?

As of January 18, 2013, on Amazon there are 18 books in my name. I’ve written several more under pen names. I also hire writers to write books for my publishing company. Overall, I’ve published more than 50 books to date.

How do you market Kindle books successfully and become a bestselling author?

My ENTIRE marketing system is included in my books. I literally hold nothing back from my readers. If I ever find a new marketing idea, I always test it out myself first, and if it’s good I edit one of my current books to update it with that new info. If I accumulate enough new marketing ideas, I may publish a new book but for right now, I’m just focusing on making my current books as incredibly valuable as possible for my loyal readers like you.

The first book in the series is The Kindle Writing Bible and in it I share all my writing secrets for increased writing productivity as well as my pre-marketing system (how I come up with bestselling book ideas, market research before even writing a book, etc.).

The second book is The Kindle Formatting Bible – it’s a step by step guide for formatting books for Kindle and also step-by-step instructions on uploading your book to kindle and publishing it.

The third book is The Kindle Publishing Bible and this is the gold mine for marketing. It covers all of my core initial free marketing strategies that propelled me to become a bestselling author earning a full-time income from my Kindle books in less than 8 months. It’s available on Kindle and in paperback.

The fourth marketing book is The Amazon Analytics Bible and in it I share my secret code for tracking traffic to your Kindle book page. You can actually track every single time a visitor looks at your book page and using this data you can calculate your sales conversion rate of your book page. Using this strategy with a little testing and tweaking, I’ve gotten my sales conversion rate on my book pages from an average of 11.4% to 19.1% – that’s a 67% increase in sales!

The final marketing book is Ninja Book Marketing Strategies which covers 8 powerful free book marketing strategies that will help your sell way more books in just 8 days. All of these strategies I discovered after I had already had a lot of success on Kindle but they helped me bump up my sales even more in a very short period of time so I decided to put them all in one affordable little book that will help you skyrocket your sales.

Is it tough to get sales on Kindle? Can I really succeed as a Kindle author?

Selling books on Kindle is easy for me. It doesn’t mean it will be easy for you. If you read the Kindle Bible series though, I think you will see how doable it is for you.

Like any real success in life, it takes work, determination, a burning desire, passion, knowledge and skills and a never-give-up attitude. If you’re lazy or just want to get rich quick, please don’t bother.

If you’re someone with a real passion for writing, a message to share or a story to tell, then Kindle publishing could change your life forever and I would encourage you to explore this route to help your readers with your great message and/or stories.

Will you promote / tag / like / share / read / review my book?

No, sorry. First of all, I don’t believe in review swapping. This is where two authors decide to leave each other 5 star reviews so they can both sell more books. I believe it’s unethical and I take a strong stance against that in The Kindle Publishing Bible series.

I get hundreds of requests like this a month and, although I want nothing more than to help my readers, I wouldn’t have any time to write or spend time with my family if I had to read all these books and help promote them. Instead, I’ve given you all the tools and resources in my books you need to get LEGITIMATE reviews ethically from readers and Top 1000 Amazon reviewers. I’ve also given you step-by-step marketing systems and solutions to promote your books ethically using KDP Select Free promotions to get massive exposure and much more.

Where can I find a proofreader / editor / writer / ghostwriter / formatting person?

I recommend posting a request on Craigslist San Francisco in the writer’s gig section (it’s free to post there). You’ll get dozens of qualified responses. Be smart though! Always get at least 3 quotes minimum and call references. Never pay in full upfront for any service. Always pay on delivery to avoid losing your money.

If you’re hiring a writer, make sure to get a Work For Hire contract signed and get legal advice from an attorney! I am not an attorney and I can’t give legal advice, this entire post is all just for entertainment purposes and should never be construed as financial, legal or tax advice of any kind. <3 my lawyers.

Can I interview you for (insert show, product, program)?

For media interviews, just contact me using the Contact form on this site. Make sure to include the name of the media outlet and audience size.

If you want to interview me for some kind of product launch, please only contact me if you’re an experienced marketer and have done several successful launches before.

Can you publish my books for me?

Although I do publish books for others on occasion with a 50/50 royalty split, right now my client waiting list is astronomical. Priority is given to clients with:

A huge online following or existing platform

Leading experts in their field who have multiple completed books that are yet unpublished

Really good marketers with a lot of experience in online marketing, a big marketing budget and are new to Kindle and publishing or just want someone to do all the editing / formatting  / publishing for them and help with the marketing campaign.

If you fit one of these categories, feel free to send me a message with your expected date of finishing your book(s) and, if it fits, we can work something out.

Should I publish my book in Paperback?

I highly recommend publishing your book as a paperback if it’s at least 75 pages on Kindle (that will be about 100 pages in paperback or so when you change the formatting over) and your book is currently selling over $1,000/m (then it will be a quick payback on your investment).

Having a published paperback is awesome because it because it’s a great physical representation of your work as an author and it provides a lot more credibility than saying you publish ebooks because people can’t see, touch or feel your ebooks, especially at live events, social situations or in 1-on-1 meetings.

Here’s a picture with me and two of my friends who received the first copies of my book The Kindle Publishing Bible in paperback. Erai and Raam are both extremely successful online marketers and I’m really grateful to have the opportunity to help both of them publish their great content, advice and message on Kindle.

Paperback Book Kindle Publishing

I use CreateSpace for paperback publishing because it’s super easy, syncs with Amazon Kindle listings seamlessly and it’s POD (Print on Demand) meaning no upfront investment for printing.

Can you give me advice on my book title, marketing, categories, keywords, Facebook ads, building a marketing funnel, etc?

If you want specific advice and coaching, my schedule is currently booked but you can add yourself to the waiting list using the contact form on this site. My hourly rate for consulting is $500 an hour, payable upfront.

What advice would you give to an author who really wants to succeed?

If you’re serious about being a successful author or Kindle publisher, you better connect with other like-minded people and learn from each other! There is no success without continual learning and improvement and you can’t do that just by reading books alone – you need a community to support you! Here are just a few of the groups I’m in that I recommend:



Here’s to your success!

Tom Corson-Knowles


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