Why Use Facebook For Business? It’s All About Marketing!

Why use Facebook for your business?

Why do over 1 billion people use Facebook on a regular basis?

Why is Facebook the best option in the entire world of HIGHLY TARGETED advertising campaigns?

Why is every single Fortune 500 company in the world actively marketing their business on Facebook?

Why are online marketers (like me) raving about Facebook’s potential for growing a small business?

But even more importantly… why is it worth your time to learn how to use Facebook in the first place?

Facebook For Business picture

Why use Facebook for business?

Let me answer this most important question first. You see, I believe it’s worth your time to learn how to use Facebook because it is THE MEDIA of today and tomorrow.

You see, in the past the media was television, newspapers and radio. Big companies would spend big advertising budgets on ads in each of these forms of media and, for the most part, these campaigns would be profitable.

Today, everything has changed…

Newspaper Advertising and Marketing

Newspapers are going of business left and right. Heck, people are wondering if the New York Times, the most prestigious Newspaper business in the world, will go out of business (and for good reason – they are certainly in financial trouble).

The newspaper business is in serious trouble. It’s dying. It’s changing. It probably won’t be around much longer, and if it does continue, it won’t continue in the same way – things will have to change. It’s become virtually impossible to create or sustain a profitable newspaper business in the new age of media where the internet is king and newspapers are old news.

But with the dying newspaper industry, can’t you get some screaming hot deals on newspaper ads? I mean, it’s always easier to negotiate with companies that are in financial trouble, right?

Well, yes, that’s true… you can probably negotiate a better deal now on newspaper ads than ever before in the history of the world – but do you really want to invest your time, money, energy and effort in learning how to master advertising in a media that is dying?

I know I don’t! If I’m going to master advertising, I want to do it in a media that is growing or at least staying stable and has a good chance of lasting. Why spent all that time and energy learning something that might not even be useful in a few years?

I have a feeling that this internet thing isn’t going away. I mean, people aren’t going to wake up someday and say, “You know what, instead of reading about today’s news today, I’d like to wait and read about it tomorrow in a newspaper – and while I’m at it, I’d like to pay for that privilege of seeing the news a day late as well.” Not gonna happen!

Now, certainly, there are similarities between advertising in all media – and you can often apply lessons from one type of ad to another type. But if you’re going to build a successful business, you need to become a master at advertising and marketing – not just a dabbler. Why not master the important stuff?

I think the internet and Facebook are important media and they will remain important for a long time.

What do you think? Post your comments and thoughts below!

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