Why Local Search Marketing is a Must for Small Businesses

Small businesses are weighed down with limited capital which is why they have to prioritize their investments in avenues that can deliver faster, better ROI (Returns over Investment). Most companies state that they wish to advertise as much as they want to but they are limited by the cost of advertising as well as the inability to attract the potential buyers or subscribers.

With more and more people turning to the Internet, it is now a gold-mine for many small yet ambitious companies to benefit from local search marketing.

Local Search Marketing picture

What is Local Search Marketing and why is it beneficial?

This is the most cost-effective way to market your local business online.  Compared to traditional media like TV and print, advertising through local search is incredibly beneficial.  There is hardly any advertising wastage because people are proactively looking for products and services that you are offering.

The target audience is right there; you just have to offer what they are already looking for.  Local search marketing is highly customized; you can choose to target your customers with certain set of demographics like age, gender, location, price etc.

More and more people are comfortable buying products and services online because not only are they usually available at a lower price, they do not even have to waste time and effort in travel.  If you are a business catering to a local audience, you have a much better chance of attracting your target customers easily online.

Through the power of local search marketing, you can ensure that your business gets top listings in search engines when people are looking for products or services near their area.  Having high rankings in local search can be amazingly beneficial because you will be able to drive a quantum load of traffic to your website, resulting in high amount of sales and profitability.

Strategies used in Local Search Marketing

A good SEO company specializing in local search marketing can ensure that your website optimization strategies are spot-on to deliver the results.  Some of the ways to get top rankings online are through appropriate use of keywords for your business and informative content about your business and its offerings.  Adding the right titles and description can definitely aid in notching high ranks in local search engines.

There are also other successful strategies that should be a part of your local online business model like pay per click and social media.

Social media is one of the most effective ways for a small business to gain customers who are looking for products or services in a local market.  Having a growing presence on social media sites like Facebook builds trust and patronage for your brand.

Pay Per Click method includes creating an ad and posting it on ad networks like Google Adwords, Facebooks ads etc You can set the advertising budget according to your requirements and also customize it in such a way that you can ensure that they show up on certain times and cater to a particular niche or age group.

There are many other methods also that can give you  better rankings for your local business without burning a hole in your pocket like including your business in online local business directories, Google Pages, Google Maps, Google Places and leveraging the power of Google Plus, the social networking site of the search engine giant.  A smart-thinking business should not be concerned by budgetary constraints because there is a way to get a huge amount of potential customers at less cost through the power of local search marketing.

 

About The Author: John Shaw is originally from New Orleans and is an accomplished Internet Marketing Specialist with 12 years of experience in the industry. He is especially adept at analyzing, developing, and facilitating strategic marketing plans for his clients, who include hundreds of corporations and local businesses in the Austin, Texas area where he currently lives and works.

Armed with a bachelor’s degree in graphic design, John has worked for large technology companies such as HP and Pervasive Software in addition to running the Internet Marketing Department for marketing agencies such as Leverage Marketing. He is currently a founding partner at Local Superiority, a good SEO company specializing in local search marketing.

In his spare time, John enjoys drumming, which he has been doing for 20 years, riding motorcycles, and spending time with his son and his dog.

 

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