The 3 Biggest Social Media Marketing Mistakes Made By Small Business Owners
Biggest Social Media Mistakes Made By Small Business Owners
1) Not Getting Started
If you have customers chances are they’ve already searched for your business on Twitter, Facebook, Google+ and other social networks. If you’re not there you’re missing a chance to connect with your customers and prospects and benefit from their word of mouth marketing for you!
2) Being Inconsistent
Posting 10 tweets a day for a week and then doing nothing for a month looks like you’re not serious about your business. Don’t let your customers get the wrong impression about your company because of the way you manage your social media accounts! Always remember that in any form of marketing consistency is the key to success
3) Not Having A System
A social media marketing system will save you and your employees hundreds of wasted hours trying to find content to post, trying to decide what to say and how to say it and when to post it. Instead, just create a simple daily checklist of all the social media activities that need to get done in your business. Even if you’re a solo-preneur, create a checklist. Then when you grow, you can just hand the checklist to your virtual assistant or employee and the job will be done just as well as you did by yourself!
BIO: Tom Corson-Knowles is the international best-selling author of How To Make Money With Twitter and Facebook For Business Owners, among others. Tom is a social media marketing consultant and blogs regularly about social media and marketing your business on Twitter. You can connect with Tom on Twitter and Facebook.
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