How To Give Better Professional Business Presentations
The biggest mistake professional business presenters make is not connecting with and involving the audience. For example, instead of saying,
“If you implement this new strategy, you could increase the ROI of your marketing by 20%”
the presenter should instead involve the audience in the presentation by saying something like,
“How many of you would sleep better at night if you knew your marketing efforts were actually working?”
And then, after the audience responds, show them how to get what they want.
This technique is called “Demanding a response” and it is crucial to turn a mediocre presentation into an excellent one.
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