How To Deal With Negative Reviews on Amazon.com
Having published six books recently on Amazon.com’s Kindle platform, it’s been fun to see how the reviews add up for each of my books. All of my books currently have at least an average of 4 stars and two of them have 5 stars on average.
First of all, you should launch your book for free on Amazon using the KDP free promotion program.
Once you do that, you can get a listing on the top 15 sites that promote free Kindle books.
If you do that and promote your book during its free period, you will likely get several reviews naturally. But what do you do if someone leaves you a nasty, negative 1-star review?
Well, there are a few options.
1. Is It Honest or a Shill Review?
Many times when your book receives a negative review the reviewer will leave some very helpful information that can help you improve the book. Maybe your formatting is off or there are lots of typos or there’s missing information or some information is unclear. Whatever the problem is, the negative review will help you notice the problem so that you can fix it and make your book better.
So it’s good to get an honest negative review if it helps you improve the book!
But what do you do if you get a shill negative review from someone who obviously never read your book and is probably an author of a competitive book who’s just posting garbage so they can sell more books?
Well, first of all, these kinds of reviews do happen more often than they should do to unscrupulous authors who have a very poor ethical code. So if you find you’ve received a shill negative review you can…
2. Report the Review
You can report the review (Just click “Report Abuse” under the review) and it will notify Amazon of a review that breaks the TOS. Generally, if you suspect another author has left a negative review disguised on a fake account you should report it.
You can also…
3. Thumbs Down The Review
You can hit the “No” button under the question “Was this review helpful?” to let Amazon know it wasn’t helpful.
You can also ask your customers/friends to report reviews that break Amazon’s TOS.
4. Respond To The Review
Lastly, you can respond to the review which is the path I took when a fake Amazon profile reviewed my book. I noticed that the link in the profile was to a website that was owned by a company that owns several pornographic websites – red flag right there. (I found this information by checking the WhoIs database and searching for the company that owned the website linked in the Amazon profile).
I then simply responded to the review stating that I had found that information and that my book was for bloggers not for people who run pornographic sites. This way at least readers will understand where that review came from.
5. Let It Go
At the end of the day you’ve just got to let it go. Don’t get upset over negative reviews – they happen. Even the most popular books in the world receive numerous 1-star and 2-star reviews. You can’t please everyone all the time. So don’t worry about it!
Just keep writing and go about your business. That’s how you create lasting success as an author.
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