Facebook Banning 1% Of Users? How Far Will They Go?

Facebook announced recently that they’ll be removing fake profiles and accounts that are operated by bots. The company claims that up to 1% of likes will disappear from the site – but how far will Facebook go with banning accounts?
Facebook Banning Users picture

The Facebook Growth Dilemma

I’m a Facebook marketer myself with tens of thousands of Facebook fans on several of my Fan Pages and I’m also a consultant for small businesses who want to use Facebook to get more leads and grow their brand. I also know several entrepreneurs who own companies that “sell Facebook likes and fans.”
First of all, you have to understand that it’s not in Facebook’s best interest to proactively solve this problem of fake accounts. Facebook’s revenue is directly proportionate to the number of pageviews the site gets, and banning 1% of their users who are deemed “bots” will cost the company A LOT of missed ad impressions ¬†and therefore less revenue.
This conflict of interest is further exacerbated by the fact that the company’s stock has been doing horribly recently. They need to boost profits and they need to do it quickly in order to keep their stock price up – and that’s very hard, if not impossible, for them to do if they start banning a large percentage of the bot accounts and fake profiles.
Even though Facebook claims that 1% of their users are bots, chances are the real number is much much higher – as high as 10% or even 25%. How do I know this? Well, I’ve worked with hundreds of entrepreneurs on their social media marketing and talked with thousands of virtual assistants who do
Facebook marketing.
And one thing all of these virtual assistants have in common is a large number of fake profiles they use in order to do their clients work for them. The average VA I’ve seen who does Facebook marketing has at least 5 Facebook accounts – and there are millions of people like them!

How Many Fake Facebook Profiles Are There?

So how many fake profiles are there, really? I’m guessing at least 100 million (simply an educated guess based on my experience – no one really knows for sure, not even Facebook!)

The key for you to understand is that there are A LOT of fake profiles – and if you’re someone who’s doing or has hired someone to do any of the following activities, you’ll be in for a rude awakening sooner rather than later when you realize all that money and time you spent was wasted:

  • Spamming Facebook pages or groups with a link to your site, fan page or video
  • Creating fake profiles to like your fan page or like your posts and status updates
  • Buying facebook fans
  • Buying likes off of sites like Fiverr
  • Posting as your fan page on other fan pages without adding any real value or content

If you’ve been doing any of these things, you need to stop now! It’s a pure waste of money and time.

If you truly want to succeed with your Facebook marketing, you have to have a real plan based on building real relationships with customers and offering great products and services that people actually want.

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