Category Archives: Twitter Marketing
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Engaging people with an effective social marketing strategy can be a challenging experience if you know what to do and you do it in the right moment.
Social media marketing allows companies to advertise their products and services very effectively without having to invest huge amounts of money.
Among all the different social media channels, Twitter is probably the most effective one; the reasons are easy to identify: first of all, it is an open system. Unlike Facebook, everybody can follow everybody on Twitter, as it is a public system.
Also, Twitter is much more used than other social media channels for marketing and business purposes. In other words, your target audience is already “marketing educated”, which means that the people who are following you are already expecting to read business related tweets from your side. Here are 5 things to follow for an effective twitter advertising strategy.
Personally, I doubled my online sales using Twitter once I figured out how to use it well. And you can too!
1) Create a solid followers base
Do not follow random tweeters just to enlarge your followers list, it just does not make any sense. You have to make sure that the people who follow you, and the people you follow, are working in your same area or expertise field. TweetAdder is a great way to get more targeted Twitter followers automatically.
2) Find the right tweeting balance
Do not over tweet and make sure you tweet only compelling, engaging and interesting content that other people might enjoy. Of course, do not forget to tweet daily updates. Some companies start a Twitter marketing advertising strategy and then forget about Twitter for 1 month or 2, and then get back to it: they don’t know, though, that doing so they have lost all of their online credibility.
3) Inspire proactivity
This is at the basis of Marketing psychology. Sometimes people just need to be guided, and if you tell them what to do they will just do it! So don’t be afraid and try to engage your followers with some targeted calls-to-action. You might start by simply asking for a retweet if they enjoyed the article or agreed with your statement.
4) Use a catchy communication style
Twitter is amazing because the 140 characters constraint forces you to creatively write, edit and rewrite the same concept in less words. In many cases, less is more, and with marketing advertising this has never been so true. The less words you use, the more powerful the message will be. Try to make a funny exercise: get rid of all the adjectives and adverbs of your clause. You might be surprised and discover the real inner meaning and power of words.
5) Be authentic
The world wide web is full of copied, un-inspired and sales oriented content. Be different. The only way to create REAL ENGAGEMENT is to provide your followers with fresh, authentic and passionate content that they can find of any interest. Your followers will not click on your links if they perceive your content as somehow robot-generated. Moreover, they will most likely unfollow you if they don’t see any real value content. The web has hard rules, but running social media marketing campaigns can be very rewarding if you work hard!
About The Author:Tim Keller is an online marketing consultant for Linknami with over 5 years experience in the social media marketing industry.
There are several awesome websites and programs you can use to have other people pay you to Tweet their marketing message.
Fiverr + Twitter
I earn several hundred dollars a month just using Twitter and Fiverr. I wrote all about it and give you step-by-step directions in this article on my Internet Marketing blog:
How to earn $25 a day or more on Fiverr using Twitter! http://onlineinternetmarketinghelp.com/how-to-earn-25-a-day-or-more-on-fiverr/
Adly + Twitter
Ad.ly is only for Twitter accounts that have at least 25,000 followers. If you’re not there yet, you will be soon when you follow the steps in Chapter 3 like using TweetAdder and buying Twitter followers!
http://ad.ly is a website that connects advertisers with celebrity Tweeters. Once you sign up, you will be notified of advertisers who want to pay you to Tweet their message.
http://spon.tw/r8vtg is a website that connects advertisers with tweeters. There is no limit on the number of followers you need, so I recommend signing up for it right away so you can start getting opportunities to make money.
http://paidpertweet.com/ is a site that connects advertisers with Tweeters. It’s relatively small compared to the others but it might catch on. I recommend at least checking it out.
Affiliate Marketing + Twitter
Twitter is great for creating relationships. And anytime you can create a relationship, you can create sales. One of the easiest and quickest ways to make money online and with Twitter is through affiliate marketing.
However, instead of tweeting affiliate offers, I highly recommend trying to get your followers to opt in to your email list – either by sending them directly to your squeeze page or by sending them to your blog and then having a pop-up optin offer or an opt-in box on your blog’s sidebar.
You can see my squeeze page here that teaches people how to double their sales with social media.
If you don’t know how to build squeeze pages, I highly recommend using WordPress combined with OptimizePress. You can order OptimizePress here: http://bit.ly/LVOOkp
Selling Your Own Products
Affiliate marketing is selling other people’s products and getting paid commissions. Even better, is to sell your own product and get paid 100%!
Again, I definitely recommend building your email list first using Twitter, and then promoting your products to your email list. I do send Tweets once in awhile about my own products, but not on a daily basis. This keeps people interested in my Tweets and the content I share.
The BIGGEST challenge BY FAR that people have when it comes to making money on Twitter is how to get more followers. If you’ve Tweeted yourself by now, then you’ve probably struggled with the question…
HOW DO I GET MORE FOLLOWERS?
Here’s the deal – if you don’t have Twitter followers, you CANNOT make money using Twitter. It’s just that simple.
No followers = No Traffic = No Money!
The good news is that once you understand how to get more targeted followers on autopilot (Which I’m just about to teach you!), the formula will change to:
More followers = More Traffic = More Money!
Ok so let’s get more followers, more traffic and more money!
There are many ways to get more followers on Twitter. Here are some of the basic action steps you should take RIGHT NOW to start getting more Twitter followers.
1. Put a Twitter Widget on Your Website Sidebar
If you have a website or blog, put a Twitter widget on your sidebar so that your website or blog readers can easily and quickly follower you on Twitter!
If you use WordPress for your site, this is a great free Twitter widget: http://wordpress.org/extend/plugins/latest-twitter-sidebar-widget/
2. Ask Your Customers To Follow You
If you already have a business with a loyal customer base, try adding a call-to-action after every sale, asking your customers to follow you on Twitter. This is what big retail brands are already doing – and you should be doing it too!
3. Ask Your Friends To Follow You
Ask all your friends to follow you! If you’ve got a Facebook account, then ask all your friends to follow you on Twitter and support you/your business.
4. Get TweetAdder
TweetAdder is an AMAZING tool for automating Twitter. This little piece of software is responsible for my personal Twitter account getting over 100 NEW, Targeted Twitter followers a day!
Honestly, without TweetAdder, Tweeting can be a HUGE pain in the ass. Writing all those new Tweets every day, trying to manually follow people, etc.
This software automates it all for you and makes it SO EASY!!
It’s $55 to buy TweetAdder but it is TOTALLY worth it. It’s the only thing you need to pay for when it comes to Twitter software – and it will pay for itself in less than a month (at least it did for me)!
I’ve shared a lot more details in my other blog post about how to use TweetAdder to get 100 followers a day.
You can buy TweetAdder here: http://bit.ly/NAVZ0s
5. Tweet More!
This is one of the most obvious ways to get more followers, yet most people still don’t understand it or apply this principle in their business.
All else being equal, the person who Tweets 5 times a day can never compete with someone who Tweets 20 times a day – because not only will the person who Tweets 20 times a day get 4x as much exposure, but that extra activity will attract more followers who over time will turn a 300% advantage in marketing power to an exponentially more powerful marketing exposure.
Honestly, tweeting more is a great way to increase your ROI on social media.
So a lot of people have been asking me how I get so many Twitter followers and so much traffic from Twitter – I thought I’d share with you my secret.
I use TweetAdder to automate my following and schedule my Tweets for me – so I don’t have to waste hours every day tweeting. It makes it all very simple and allows me to get hundreds of new followers a day and hundreds of hits to my websites.
If you don’t have TweetAdder yet, you can grab it here.
Here’s how I do it step by step in this video:
Like what you see? Then make sure you get TweetAdder here: http://bit.ly/NAVZ0s
And make sure to read my complete marketing guide for Twitter totally free here: http://onlineinternetmarketinghelp.com/how-to-get-started-using-twitter/