Category Archives: Social Media
Nowadays, Facebook is really popular. It almost covers all the market group; it may be teenagers, young adult, older adults and even profession. Today, it seems that Facebook is really a necessity and it is really helpful in many ways. Such as:
- It could help you connect with your families, friends and loved ones who are far away from you.
- You can search people whom you haven’t seen for ages.
- It can serve as your personal profiling.
However, there are also downsides Facebook can bring like:
- It can be a distraction most especially to school aged individuals. Because instead of studying, they would spend time in their Facebook account.
- Others may have a chance to ruin other’s personal reputation by posting bad things on other’s account.
- It can waste our time.
Despite of the negative aspects of Facebook, This social network is also helpful for some internet business because they need to build traffic on their Facebook account and here are the ways to build traffic:
- Have a good profile
In Facebook, the first thing to be noticed is your profile. It can be a ticket for your success, or it can even be a way to disaster. So, whether it is personal or business use, you have to make it attractive for others visit it more often.
- Provide good information and updates to your profile
Good information doesn’t mean you have to lie. But, you have to choose what you have to put in your personal information. Personal information should consist more of your strengths rather than your weaknesses.
But be careful also to put everything in your personal account. Always remember that it is a public network and everybody could see it. So, choose only the things you want to show.
- Create big networks
Once everything is settled, you can now add friends. You can search it on the search button the names you want to add. It may be your classmates before, your friends, best friends and even your partner. If you do not know their full name, you can also make use of suggested friends on the right side of your account. This can be very helpful.
- Update once in a while
It is also good to update your account once in a while. You can put recent pictures. You can also write a status everyday what you feel so that your friends could see it and they can comment on it. So, in this simple way, you could already build traffic on your account.
- You can create a group
One advantage of Facebook is that, it is not just about yourself alone but you can also build groups and socialize with others. In this way, you could update each other about your life, you can ask questions to them and you can even promote your blog or even your book for them. They can be a big help for you, for sure.
Facebook For Business Owners is your complete guide to setting up a new Facebook account, creating a Facebook Fan Page for your business and turning your Facebook presence into new sales online.
Learn how to get over 500 new Facebook fans every month and turn you fans into lifelong customers using this proven strategy for Facebook marketing and monetization.
Written by a successful online marketer and social media marketing consultant, this no fluff step-by-step guide will teach you:
How to create a new Facebook Fan Page
How to attract at least 500 new fans a month
How to set up Facebook landing pages to capture leads and turn them into sales
How to use Facebook ads to dramatically increase your profits and sales online
How to find content that your fans will LOVE and look forward to every day
How to use Facebook Insights to make better marketing decisions
How to use the NEW Facebook Offers
How to use Facebook Promoted posts (and when to use them to get a 100x return on your investment!)
…and much more!
This book will help your dramatically increase your profits online and will turn Facebook time into a fun way to earn more money and grow your business.
I have over 10,000 fans on my personal fan page and have several businesses with over 10,000 fans as well. Not only that but my fan pages actually make me money day in and day out.
This book isn’t written by some academic or sketchy marketer who’s just trying to hop on the latest fad. It’s written by a successful online marketer, author and social media consultant who’s been active on Facebook since just a few months after it came out.
Advanced Profile Setup
Okay, now you’ve set up your personal Facebook profile, connected with your friends and posted your first status update! Good for you!
Next, it’s time for some advanced profile setup. I recommend you do this advanced work as soon as you can but it’s not 100% necessary to do right away.
This advanced setup will help make your profile look more complete and professional and aid you in marketing your business online (which is what this book is all about!).
So let’s get to work!
Step 1. Upload a Timeline Cover Photo
Facebook now gives you two photos on your profile page. The first, which you’ve already uploaded, is called your Facebook Profile Picture. The second is your Facebook Timeline Cover Photo.
When you login to Facebook and see your newsfeed (home page), there are two places you can click to access your profile page. 1) Click your name or picture on the top left of the screen or 2) click your name or picture on the top right of the screen.
Once you’ve clicked your name/photo, you should see your profile page. It should look like this (except yours will be a bit more empty looking):
The part of the profile above that is surrounded by red marker is the Timeline Cover Photo. Yours should be blank. To edit it, simply scroll over that empty space and you will see a button that says, “Change Cover” – Scroll over that and click “Upload a Photo.” Then, you can upload your Timeline Cover Photo.
Note: Your Timeline Cover Photo area size is 851 pixels wide x 315 pixels tall. It’s okay if your picture is bigger than that because Facebook will crop it for you.
What kind of cover photo should you upload?
There are all kinds of cover photos you can upload. If your primary goal is to market your business, then uploading a photo that brands you is a good idea. For example, if you’re a dog groomer, your Timeline cover photo could include a picture of a dog getting a beautiful groom and maybe a tagline as well that says “New England’s #1 Dog Groomer!”
You can always change your cover photo and profile picture later so don’t worry about being perfect right now!
Note: If you need someone to design the graphics for you for your cover photo, try using Fiverr.com where you can find someone to do it for you for just $5!
Step 2. Update Your Profile Information
The next thing you should do is update your info on your profile. To do that, click the “Update Info” button to the right of your name just under your Timeline Cover Photo.
Once you click Update Info, you should see a page that looks like this.
On this page, you can add any jobs you’ve had or currently have and any education you’ve received from pre-schools to universities. I recommend adding your current job or business, your high school and college to your profile. This will help you connect with colleagues, promote your current business/job and connect with classmates from high school and college.
Next, you can write a bit more about yourself in the “About You” section. I recommend just writing at least a few sentences to let people know who you are and what you’re up to in life.
Next, you can edit your “Living” section to include your hometown and your current city you’re living in – this will help make local connections for you and your business.
Next, you can edit your “Basic Info” including any languages you speak, religious views and political views.
Next, you can edit your “Contact Info” – make SURE to include your website for your business here as well as any other websites you would like to list. Also list a phone number (just visible to your friends on Facebook) and an email!
I can’t tell you how many times I’ve wanted to contact someone on Facebook to do business with them and they didn’t have their contact info – so I decided to work with someone else instead. Don’t let that happen to you!
Finally, you can edit your “Favorite Quotations” section by adding any of your favorite quotes that you’d like to feature on your profile.
“All hard work brings a profit, but mere talk leads only to poverty.” – Proverbs 14:23
Congratulations! You’ve completed the “hard work” of filling out your profile on Facebook completely. Now let’s get to the good stuff – how to market your business on Facebook using a Facebook Fan Page.
Radio Advertising and Marketing
Radio, too, is a dying industry. It’s certainly not as bad as the newspaper industry, but it is changing rapidly.
Today, anyone can create a radio show. It’s called a podcast show or internet radio show and there are millions of them. In fact, I have two internet radio shows myself with thousands of loyal listeners.
And how much did it cost me to attract thousands of loyal listeners to my internet radio show? About $20 a month for hosting. Not a bad investment.
Compare that with radio advertising where you could easily burn through $2,000 a month and still not be sure if it’s actually creating new sales for you.
Radio is dying for a number of reasons. Internet radio shows like mine are certainly a reason – more and more people are tuning into internet radio and podcasts to learn more about the subjects they’re interested in or to listen to the type of music they want to without interruptions from advertisers.
Then there’s Sirius and XM radio and they’ve changed the whole game. Instead of listening to ads and just a few radio stations in your car, you can pay a subscription and get a virtually unlimited selection of radio and avoid all the ads.
There’s also the whole smartphone and ipod revolution. I see more people listening to their iPods in their car than people who still listen to the radio. And why wouldn’t they?
Honestly, if you had the choice of taking a chance with radio music vs. playing your own favorite songs whenever you wanted, which would you choose?
You see, today is the age of modern media. And modern media is all about consumer choice. Consumers want instant access to what they want. They don’t want commercial breaks or yesterday’s news. They don’t want to listen to country when what they really love to hear is jazz. Everything’s changed.
And Facebook is a huge part of that change as you will soon see…
Television Advertising and Marketing
Although some bloggers say the television industry is dying, I don’t agree with them. The television industry is certainly changing but I don’t think it’s dying (yet).
There are still over 100 million cable TV subscribers in the United States and last time I checked the average American was still watching 4 hours of TV a day.
But the industry is definitely changing! Now with Tivo, consumers can never watch a commercial again – and they love that idea!
Although television advertising is still big business, it’s not profitable for 99% of small businesses. Don’t believe me? Go blow $10,000 on a small TV spot and let me know how much profit you make on that deal.
Some people say it’s internet TV that’s killing television but I’m not sure I agree. Sure, YouTube is awesome and so are Netflix and other services online.
But when it comes to YouTube shows vs. Television shows, there’s still a huge gap in quality. This gap is quickly shrinking, however, with more independent online videographers learning about newer, cheaper and more efficient ways to create high quality video online.
The fact of the matter is this: If you want to advertise your small business and have a choice between television and YouTube, YouTube is far better!
First of all, you can test much easier with YouTube. Creating a YouTube video for promoting your business can be done with the iPhone or other smart phone you probably already have (or just borrow your friends’ phone!)
Then, you can promote it with some simple YouTube ads or even Facebook ads. By the time you’ve spent $100 on ads for that video, you will already know whether or not it’s a profitable advertising campaign.
Compare that to traditional TV advertising where it’s probably going to cost you a few thousand dollars JUST to create the video for your spot. Then, air time is going to cost you a lot more.
Which risk would you rather take? Big risk or small risk?
If you’re a savvy entrepreneur, you’d rather test the smaller risk first. I don’t know about you but I’d rather take a small risk and then scale up once it’s profitable rather than take a big risk and hope that I get rich before I go broke. How about you?
Why use Facebook for your business?
Why do over 1 billion people use Facebook on a regular basis?
Why is Facebook the best option in the entire world of HIGHLY TARGETED advertising campaigns?
Why is every single Fortune 500 company in the world actively marketing their business on Facebook?
Why are online marketers (like me) raving about Facebook’s potential for growing a small business?
But even more importantly… why is it worth your time to learn how to use Facebook in the first place?
Let me answer this most important question first. You see, I believe it’s worth your time to learn how to use Facebook because it is THE MEDIA of today and tomorrow.
You see, in the past the media was television, newspapers and radio. Big companies would spend big advertising budgets on ads in each of these forms of media and, for the most part, these campaigns would be profitable.
Today, everything has changed…
Newspaper Advertising and Marketing
Newspapers are going of business left and right. Heck, people are wondering if the New York Times, the most prestigious Newspaper business in the world, will go out of business (and for good reason – they are certainly in financial trouble).
The newspaper business is in serious trouble. It’s dying. It’s changing. It probably won’t be around much longer, and if it does continue, it won’t continue in the same way – things will have to change. It’s become virtually impossible to create or sustain a profitable newspaper business in the new age of media where the internet is king and newspapers are old news.
But with the dying newspaper industry, can’t you get some screaming hot deals on newspaper ads? I mean, it’s always easier to negotiate with companies that are in financial trouble, right?
Well, yes, that’s true… you can probably negotiate a better deal now on newspaper ads than ever before in the history of the world – but do you really want to invest your time, money, energy and effort in learning how to master advertising in a media that is dying?
I know I don’t! If I’m going to master advertising, I want to do it in a media that is growing or at least staying stable and has a good chance of lasting. Why spent all that time and energy learning something that might not even be useful in a few years?
I have a feeling that this internet thing isn’t going away. I mean, people aren’t going to wake up someday and say, “You know what, instead of reading about today’s news today, I’d like to wait and read about it tomorrow in a newspaper – and while I’m at it, I’d like to pay for that privilege of seeing the news a day late as well.” Not gonna happen!
Now, certainly, there are similarities between advertising in all media – and you can often apply lessons from one type of ad to another type. But if you’re going to build a successful business, you need to become a master at advertising and marketing – not just a dabbler. Why not master the important stuff?
I think the internet and Facebook are important media and they will remain important for a long time.
What do you think? Post your comments and thoughts below!
The best time to use Promoted Posts for Facebook is when you have something to share that your fans will likely share and spread your message for you.
For example, if you’re an author and your book is free on Amazon, you can promote a post of the picture of your book cover and let your fans know it’s free – and you will likely receive hundreds of new fans and thousands of downloads because people love free stuff (Like this post which took my Vertical Gardening Fan Page from 800 to over 1000 fans for just a $10 promoted post – not to mention over 2000 new downloads of my book on Amazon – not a bad ROI, huh?)
If you’re a local insurance business, you could write a report called “The Top 5 Things You Need To Know About Home Insurance” and give it away for free on your website in exchange for customers opting in to your email list. Then post it on Facebook and promote the post and get hundreds of new leads for a few dollars.
These are just a few of the ways to use Promoted Posts but the key is to make sure your post is interesting and worth sharing – otherwise you’re just spending money to advertise and won’t get that extra viral boost from Facebook that can turn a few advertising dollars into massive profits.
Want more Facebook marketing tips?
Join me on Facebook: https://www.facebook.com/OnlineInternetMarketingHelp
And on Twitter: http://www.twitter.com/oimhblog
Now it’s time to create a Facebook Fan Page. Make sure you’ve at least followed the basic profile setup for your Facebook Profile in Chapter 2 because you can’t create a Fan Page without a Facebook Profile setup.
What Is A Facebook Fan Page?
Facebook Fan Pages were introduced in late 2007 as a way to help businesses connect with customers on Facebook. Previously, Facebook had noticed that a lot of users (like me) had been marketing their business using their personal profile – and Facebook wanted to separate the business aspects of the site from the friendship and connection.
So they created fan pages which are basically a profile page for a business (although there are several major differences as you will soon see).
How To Create A Facebook Fan Page
Step 1. Go to www.facebook.com/pages and click “Create your own” on the top right of the page.
Step 2. Pick your type of Fan Page that best relates to your business. If you’re a local business, pick “Local Business or Place.” Just try your best to pick the type of fan page that matches your business but don’t worry about it too much because Facebook allows you to change it after your page is set up.
After you pick the business type, you will need to fill in some basic info about your business and pick your Business Name which will become the name of your fan page.
How To Pick Your Facebook Fan Page Name
There are two theories for how you should choose a Facebook fan page name.
1. Simple Naming
Use your company, blog or personal name. Plain and simple. This helps build your brand and looks the most professional.
2. Descriptive Naming
Descriptive naming is where you name your fan page in a way that will attract attention to what you do. For example, “How To Make Money Online With Tom Corson-Knowles.”
This way, when you post or when others share your content or mention your fan page, it shows up with your descriptive name – making it more likely for Facebook users to click it, come to your page and become your fan. It can also increase the number of fans who opt-in for your free report and join your email list.
Descriptive naming is especially powerful if you enjoy commenting, sharing and interacting on Facebook – because every time you do so your Fan Page name is being seen by potential customers in their newsfeeds.
Which naming strategy should you use?
Basically, I recommend using the simple naming strategy for most businesses. If you’re a very social person and love to comment and interact on Facebook and are building your own personal brand then it may be better to use the descriptive naming strategy in order to display quickly who you are and how you help your customers.
Step 3. Next, upload a photo for your fan page. I highly recommend uploading a photo of a person – either yourself or some of your employees. This is the photo people will be seeing in their news feeds and people on Facebook would much rather interact with a person than a brand – so make your fan page personable with a nice picture!
Step 4. Fill out the About section of your fan page and your website. This section is indexed by Google so it’s important for Search Engine Optimization (SEO) as well as telling your fans and customers what you do. I recommend filling it out briefly to start with and then spend some time later on revamping it. Check out other popular fan pages to see how they are using the About section to promote their business.
Tip: Because the About section is indexed by Google, make sure to include any keywords you would like to rank for. For example, if you sell doorknobs, make sure to include the keyword doorknobs in your About section.
Now you’ve done all the basic work of setting up your fan page and you can go ahead and post your first status update!
Advanced Facebook Fan Page Setup
After you’ve posted your first status update, let’s complete all the details of maximizing your fan page for business.
Step 1. Upload a Timeline Cover Photo
Again, just like with your personal profile, you’ll need to upload a Timeline cover photo. Remember, the dimensions of a cover photo should be 851 pixels wide x 315 or larger (because Facebook will automatically crop it).
Step 2. Edit Page Settings
At the very top of your fan page, click “Edit Page” and then “Update Info.”
Depending on what type of fan page you have there will be different boxes in your info section. I recommend you fill out as much information as possible in each section to help your fans and customers learn more about you. Try to make your page info as descriptive and helpful as possible.
Make sure to include a link to your business website!
Fan Page Resources
If there’s anything you need help with, check out the resources section for Fan Page owners. When you’re on the Update Info section of your fan page, just go to the left toolbar and click “Resources.”
Getting Likes and Setting Up A Vanity URL
Now that you’ve filled out all your Facebook info, click “Like” on your fan page to become the first fan!
Next, invite your Facebook friends to like your page by clicking “Build Audience” at the top of your page and then “Invite Friends.”
You can then select which of your friends to invite to like your fan page. I recommend inviting all of your friends! This will help you get as many fans as possible.
Also, you need to get 25 fans to set up a Vanity URL which is basically a unique URL just for your page that makes it easier for customers to find you on Facebook. This is especially important if you will be promoting your Fan Page at a physical location (on your product packaging or in your stores).
For example, my Vanity URL for my fan page is www.facebook.com/TomCorsonKnowlesFanClub
Although it’s much longer than I would like, I made it that way because www.facebook.com/tomcorsonknowles goes to my personal profile and was already taken.
The best Vanity URL to choose is one that is simple, easy to spell and easy to remember, preferably the name of your business. For example, facebook.com/yourbusiness. That way, you can promote your Vanity URL for your fan page and make it easier for your customers to find you on Facebook.
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