In fact, everything in business is about VALUE. The more VALUE you add to your customers, the more they will buy and the more you will earn.
Likewise, the more valuable the content you post on your website or blog, the better search engine rankings you will get.
In fact, every Google Algorithm Update since the dawn of man has been trying to answer this ONE QUESTION about web content: “What content is the most valuable in regards to (fill in your keyword here)?”
You see, Google doesn’t care what site has the most links – Google cares what site has the best, most helpful and valuable content for PEOPLE to consume. Links are nothing but a measuring stick used to approximate which web page(s) have the most valuable content in relation to any given keyword someone searches for.
That’s why Google always has updates – because some asshole SEO Consultant figures out some way to try to scam the search engine rankings pretending that their really shitty is more valuable than it really is. This is called Black Hat SEO – and it’s sadly what the majority of SEO consultants, advisors and companies still use today, whether they know it or not.
Black Hat SEO Doesn’t Work
Here are just a few examples of Black Hat SEO Techniques still being used today – avoid them at your own peril.
1. Blog Commenting
Blog commenting is one of the oldest forms of black hat SEO. Originally, it worked VERY VERY WELL – which is why Google shut it down many years ago. You can still, of course, comment on any blog you want and put a link in your comment to your site, but the search engines give those links absolutely ZERO VALUE.
Because those links have literally ZERO VALUE.
You see, I get approximately 250 spam comments a day on each of my blogs. That’s 250 comments PER DAY PER BLOG! Granted, my blogs are bigger than average so they probably get more than the average share of blog comment spam every day… but that’s a shitload of spam. Which is why these comments provide no search engine value – there are too many of them.
Of course, blog commenting can still be a good strategy for building relationships and getting click-through traffic from high traffic blogs, but it’s not an SEO strategy directly. If someone reads your comments and later links to your site organically, then it could provide SEO value – but not from the link itself inside the blog comment.
2. Directory Submissions
Web directories or blog directories are actually a very good source for getting links and a SMALL AMOUNT of SEO value for your website. The problem is that most SEO consultants will tell you that MORE IS BETTER!
So instead of adding your blog to say 5 or 10 high quality directories, they add your blog link to 100 or 1,000 blog directories. This is a huge no-no. Google knows right away what’s going on – you’re either using software or a cheap Virtual Assistant to spam your links in all these blog directories. More is NOT BETTER when it comes to SEO.
You see, Google wants to know that your website’s link profile is natural looking. If you only have links from blog directories – that’s not natural – that’s spam. So you’re much better off getting 5 links from blog directories and 5 links from other blogs than you are getting 1000 links from blog directories – because your link profile looks more natural, you will get better rankings.
I recommend for a new blogger or website owner, you submit your site to 5-10 high quality directories in your niche and then forget about it. Go build links naturally through guest blogging SEO.
3. Web 2.0 Links
Web 2.0 links are spammed now just as bad, if not worse, than blog comments. “Web 2.0” means any site that’s like a social network or has a personal profile – similar to Facebook. There are now millions of websites with members who have profiles – and in those profiles you can place a link back to your website. But Google knows that you can use software to automate all this – and so they penalize and/or ignore these links.
Yes, it’s true, you can buy 10,000 Web 2.0 links to your site for $5 – but do you honestly think those 10,000 links provide any REAL VALUE at all? Of course not! It’s just more bad Black Hat SEO to be avoided.