Category Archives: Search Engine Optimization

How To Promote A Press Release To Get 5x As Much Traffic

I’ve developed a system over the years that has been incredibly useful in boosting SEO results and traffic for press releases and other announcements for my small business clients.

Actually, this strategy works for just about ANY piece of NEW content online – a blog post, press release, even a podcast show.

How To Promote New Content

Basically, it involves creating a coordinated social media promotions campaign that launches within 60 minutes of the press release or news announcement.

How To Promote New Content picture

Follow this guide for promoting new content to get 5x as much traffic!

Within 60 minutes of your new blog post or press release or piece of content you want to promote, you should:

1. Tweet the web page (and have employees/friends tweet it)

2. Post the announcement on Facebook (and have employees/friends post it too)

3. Pin any images or videos on the web page to Pinterest

4. Create and post a video to YouTube talking about the announcement and linking back to the web page (make sure to fill out keywords in the video and the video description)

5. Embed the YouTube video into a blog post and publish the blog post linking back to the web page

6. Post the web page on other social networks – Reddit, Delicious, Digg, StumbleUpon, for example

7. Do anything else you can to promote the announcement as soon as it comes out (if you can schedule media interviews immediately after the announcement, that would be perfect!)

In my experience, the combined effect of all of this promotion as soon as the Press Release or announcement is made has generally been a 4 to 5 times increase in traffic thanks to the improved search engine rankings of this new. This strategy works so well because Google now places a big priority on newer content – they want the freshest, most relevant content to come up to the top of their Search Engine Results Pages (SERPs).

By promoting your new content in so many ways on so many networks, Google notices this and says “Hey! This content is new, it’s relevant and it’s getting promoted on these various networks. Let’s pump up it’s search engine rankings.” And this becomes a self-fulfilling prophecy. As soon as Google raises the rankings, the new content gets more traffic, which  gets more social media shares, and so on.

Don’t believe it’ll get you 5x as much traffic? Try it for your next press release or blog post and let me know what kind of results you get!

Is Using Automated Article Submitters for Your SEO Campaign is Good Idea?

Many newbie marketers start their SEO campaign with writing articles for online article directories and Ezines. This method offers high quality back links that fall within the marketer’s niche and can bring massive amounts of traffic to a fairly new website. When article content writing hit its peak thousands of article directories popped up everywhere online.

The most basic problem was that marketers had to do each article submission manually one-by-one, which can get very tedious. Each individual submission can take up to 10 minutes to complete. When you submit to over 200 article sites it can take weeks to finish the submission process. You will also have to sign up for each directory one-by-one.

Article Spinning

Smart marketers came up with new software to save time. This software automatically submits your article to hundreds of directories all for free. Some automatic submission software companies offer an article spinner built right in. An article spinner changes your article around so it becomes a brand new article. When you submit an un-spun article to hundreds of online directories search engines will only count this article as duplicate content.

Search engines do not penalize your website for duplicate content but they do not add to your search engine rankings. The whole goal to article marketing is to get quality back links that will boost your search engine rankings and thus bring high quality traffic.

An article spinner is a good idea because you can take one original article and make it into 50 more original articles that can be submitted to article directories for a huge jump in your rankings and organic traffic. Article submission software can save an online marketer time and money.

I am sure you have heard the expression” I wish I could clone myself” in a way using article submission software clones not you but your submission efforts. You upload your article to the software and click the submit button and your article is submitted to over 200 directories within seconds.
If you add a spinner software this really can double your marketing efforts.

There is nothing you as a marketer should want more than to be able to set it and forget it. With the push of a button you can post unlimited articles online. Once you go back to check on your website traffic you should see a huge jump in your hits. If you are a serious article marketer or you want to be then article spinner and submission software could make your life a whole lot easier and your website a whole lot happier. Most reputable software companies offer a full satisfaction guarantee that offers a full refund so you really have nothing to lose.

About the Author:  Ken Laing is a small business web designer that helps small businesses to get more customers on the Internet. He offers website design as well as search engine marketing services to his clients. To find out more about Ken, go to his website www.design2work.net

How Search Engine Optimization (SEO) Actually Works

Search Engine Optimization (SEO) is not what most so-called SEO experts say it is. It’s not about getting the most links, or having automated software that spams blog comments with links to your site…

SEO is really about VALUE.

Valuable Content Determines Search Engine Rankings

In fact, everything in business is about VALUE. The more VALUE you add to your customers, the more they will buy and the more you will earn.

Likewise, the more valuable the content you post on your website or blog, the better search engine rankings you will get.

In fact, every Google Algorithm Update since the dawn of man has been trying to answer this ONE QUESTION about web content: “What content is the most valuable in regards to (fill in your keyword here)?

You see, Google doesn’t care what site has the most links – Google cares what site has the best, most helpful and valuable content for PEOPLE to consume. Links are nothing but a measuring stick used to approximate which web page(s) have the most valuable content in relation to any given keyword someone searches for.

That’s why Google always has updates – because some asshole SEO Consultant figures out some way to try to scam the search engine rankings pretending that their really shitty is more valuable than it really is. This is called Black Hat SEO – and it’s sadly what the majority of SEO consultants, advisors and companies still use today, whether they know it or not.

Black Hat SEO Doesn’t Work

Here are just a few examples of Black Hat SEO Techniques still being used today – avoid them at your own peril.

1. Blog Commenting

Blog commenting is one of the oldest forms of black hat SEO. Originally, it worked VERY VERY WELL – which is why Google shut it down many years ago. You can still, of course, comment on any blog you want and put a link in your comment to your site, but the search engines give those links absolutely ZERO VALUE.

Why?

Because those links have literally ZERO VALUE.

You see, I get approximately 250 spam comments a day on each of my blogs. That’s 250 comments PER DAY PER BLOG! Granted, my blogs are bigger than average so they probably get more than the average share of blog comment spam every day… but that’s a shitload of spam. Which is why these comments provide no search engine value – there are too many of them.

Of course, blog commenting can still be a good strategy for building relationships and getting click-through traffic from high traffic blogs, but it’s not an SEO strategy directly. If someone reads your comments and later links to your site organically, then it could provide SEO value – but not from the link itself inside the blog comment.

2. Directory Submissions

Web directories or blog directories are actually a very good source for getting links and a SMALL AMOUNT of SEO value for your website. The problem is that most SEO consultants will tell you that MORE IS BETTER!

So instead of adding your blog to say 5 or 10 high quality directories, they add your blog link to 100 or 1,000 blog directories. This is a huge no-no. Google knows right away what’s going on – you’re either using software or a cheap Virtual Assistant to spam your links in all these blog directories. More is NOT BETTER when it comes to SEO.

You see, Google wants to know that your website’s link profile is natural looking. If you only have links from blog directories – that’s not natural – that’s spam. So you’re much better off getting 5 links from blog directories and 5 links from other blogs than you are getting 1000 links from blog directories – because your link profile looks more natural, you will get better rankings.

I recommend for a new blogger or website owner, you submit your site to 5-10 high quality directories in your niche and then forget about it. Go build links naturally through guest blogging SEO.

3. Web 2.0 Links

Web 2.0 links are spammed now just as bad, if not worse, than blog comments. “Web 2.0” means any site that’s like a social network or has a personal profile – similar to Facebook. There are now millions of websites with members who have profiles – and in those profiles you can place a link back to your website. But Google knows that you can use software to automate all this – and so they penalize and/or ignore these links.

Yes, it’s true, you can buy 10,000 Web 2.0 links to your site for $5 – but do you honestly think those 10,000 links provide any REAL VALUE at all? Of course not! It’s just more bad Black Hat SEO to be avoided.

Want More In-Depth SEO Tips? Watch this video:

 

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A Sneaky SEO Strategy That Delivers Top Search Engine Rankings

So you want to increase your search engine rankings, huh?

Well, if you’ve been reading the blog here then you know that guest blogging is the best SEO strategy that exists – and it’s free!

But some of you, I know, are looking for a simpler way to do it – that will get you SEO results and improved rankings much faster. So, here it is.

This SEO tip is PURE GOLD – and if you apply it, I guarantee you will see more traffic on your site. Instead of writing a long, detailed post on how to do it, I just recorded this screen capture video to show you exactly how to do it.

Watch the video now!

Okay, for those of you who are too lazy to watch the video or just want a review of it, here’s the basic idea:

Super Awesome Guest Blogging SEO Strategy

1. Find A HUGE Blog

You know what I’m talking about – a site like Huffington Post, Social Media Examiner, TechCrunch, Gizmodo, etc… A site with millions of visitors a month!

2. Find A List Post Where Guest Bloggers Contributed

Find a post on that huge site where guest bloggers contributed content (usually big list posts are structured this way).

3. Click The Links For The Guest Bloggers

Go to the guest bloggers websites – if they themselves are bloggers, then contact them and ask them if you could write a guest post for their site.

4. Follow-Through and Write The Guest Post

Then all you have to do is follow-up with the bloggers who respond, write a guest post for them, and ask them to link to you in the signature – BAM! You’ve now got high quality backlinks coming from blogs that have been linked to by the biggest, highest quality website(s) in the world.

Why Local Search Marketing is a Must for Small Businesses

Small businesses are weighed down with limited capital which is why they have to prioritize their investments in avenues that can deliver faster, better ROI (Returns over Investment). Most companies state that they wish to advertise as much as they want to but they are limited by the cost of advertising as well as the inability to attract the potential buyers or subscribers.

With more and more people turning to the Internet, it is now a gold-mine for many small yet ambitious companies to benefit from local search marketing.

Local Search Marketing picture

What is Local Search Marketing and why is it beneficial?

This is the most cost-effective way to market your local business online.  Compared to traditional media like TV and print, advertising through local search is incredibly beneficial.  There is hardly any advertising wastage because people are proactively looking for products and services that you are offering.

The target audience is right there; you just have to offer what they are already looking for.  Local search marketing is highly customized; you can choose to target your customers with certain set of demographics like age, gender, location, price etc.

More and more people are comfortable buying products and services online because not only are they usually available at a lower price, they do not even have to waste time and effort in travel.  If you are a business catering to a local audience, you have a much better chance of attracting your target customers easily online.

Through the power of local search marketing, you can ensure that your business gets top listings in search engines when people are looking for products or services near their area.  Having high rankings in local search can be amazingly beneficial because you will be able to drive a quantum load of traffic to your website, resulting in high amount of sales and profitability.

Strategies used in Local Search Marketing

A good SEO company specializing in local search marketing can ensure that your website optimization strategies are spot-on to deliver the results.  Some of the ways to get top rankings online are through appropriate use of keywords for your business and informative content about your business and its offerings.  Adding the right titles and description can definitely aid in notching high ranks in local search engines.

There are also other successful strategies that should be a part of your local online business model like pay per click and social media.

Social media is one of the most effective ways for a small business to gain customers who are looking for products or services in a local market.  Having a growing presence on social media sites like Facebook builds trust and patronage for your brand.

Pay Per Click method includes creating an ad and posting it on ad networks like Google Adwords, Facebooks ads etc You can set the advertising budget according to your requirements and also customize it in such a way that you can ensure that they show up on certain times and cater to a particular niche or age group.

There are many other methods also that can give you  better rankings for your local business without burning a hole in your pocket like including your business in online local business directories, Google Pages, Google Maps, Google Places and leveraging the power of Google Plus, the social networking site of the search engine giant.  A smart-thinking business should not be concerned by budgetary constraints because there is a way to get a huge amount of potential customers at less cost through the power of local search marketing.

 

About The Author: John Shaw is originally from New Orleans and is an accomplished Internet Marketing Specialist with 12 years of experience in the industry. He is especially adept at analyzing, developing, and facilitating strategic marketing plans for his clients, who include hundreds of corporations and local businesses in the Austin, Texas area where he currently lives and works.

Armed with a bachelor’s degree in graphic design, John has worked for large technology companies such as HP and Pervasive Software in addition to running the Internet Marketing Department for marketing agencies such as Leverage Marketing. He is currently a founding partner at Local Superiority, a good SEO company specializing in local search marketing.

In his spare time, John enjoys drumming, which he has been doing for 20 years, riding motorcycles, and spending time with his son and his dog.

 

Why Focusing On Google’s Latest Update Is The WORST Thing You Can Do For SEO

There’s so much talk now in the SEO and internet marketing industry about Google’ latest updates – Panda and Penguin.

The problem with focusing on Google’s latest changes is that it takes you away from what’s REALLY important about SEO and getting traffic to your website – quality content that people read, love, enjoy and SHARE.

Google Penguin Update picture

Don't focus on Google's Penguin update - focus on creating great content!

How Google Works

No matter what updates and changes Google came out with last week, last month, last year or 5 years from now, Google still has the EXACT SAME MISSION: To find the best web page that matches up with what a user searches (and make a ton of money from Google ads doing it).

You see, Google does not give a crap if the search result has 3% or 7% keyword density or if it has just one infographic image or 50,000 words with no images. Google DOES NOT CARE what is on the page – they just want it to be the best, most RELEVANT page for the searcher to view.

Pretty much every change in Google just has to do with catching up to spammers (who call themselves “SEO experts”) who create shady ways to try to jack up and over-optimize their sites.

This means that if you’re actually an honest, sensible and non-spammy blogger or website owner, you won’t have to worry about anything. If you don’t buy links, sell links, stuff keywords, post duplicate content or link to porn sites, YOU WILL BE JUST FINE now, next week, next year and 1 million years from now. Google’s not trying to penalize honest site owners – they’re trying to get rid of the spam that has overtaken the internet.

So what should you do?

If you’re just a regular webmaster, you should focus on creating GREAT content that is:

Helpful

Useful

Interesting

Entertaining

Worth Sharing

This is what you should be focusing on – because guess where all the links to your site are going to come from? PEOPLE!

Quality backlinks to your site don’t come from spamming blog comments and auto-blogging – they come from real people who own real quality websites who have a real interest in the subject you write about.

How To Build Quality Backlinks

If you’re still trying to build backlinks to your site, the BEST way to do it BY FAR is to find HIGH QUALITY sites in your niche that already have good traffic (check their Alexa Ranking) and are obviously not spammy. Contact the site owner and ask to collaborate or guest blog for their site. It’s all about building relationships!

The key here is to find high quality sites. Honestly, the BEST site owners to contact are the ones who have NO IDEA what SEO is or what the latest Google update did – because you know they’re probably not trying to game the system, spam blog comments or buy/sell links.

Thanks to SEO Geezer for the inspiration behind this article.

Avoiding And Recovering From The Google Over Optimization Penalty

Four common reasons why blogs risk penalties—and remedies for recovery

It hardly seems fair when you’re penalized for doing something well does it?

However, when Google penalizes your website because it’s too unique (aka: when you’ve over-optimized your blog with too many SEO techniques too quickly) it can seem like you’re being mistreated for doing things right.

As a blogger for an SEO company, I have worked under the reality that Google updates its algorithms quite frequently and I understand how this can cause a little hoop jumping when the new algorithm is unleashed on the web. One recent update of this nature seemed actually targeted at search engine marketers who overuse SEO techniques on their blogs and websites. Known as over-optimization, Google will slap you with a penalty if they suspect your search engine ranking was earned artificially (or via too many so-called SEO tricks).

To understand what not to do, you first have to understand what an SEO over optimization penalty is…

If you’re a “white hat” SEO (or in other words, one who follows the rules) you risk an over optimization penalty if you:

  • Create too many back-links in a short time period
  • Use too many keywords in your content
  • If you’re website looks to spammy
  • If you’re website appears artificially relevant

Overall, Google uses 200 factors (and they don’t tell the public what they are) to determine whether a website is the recipient of an over optimization penalty. So be warned, apply too many of the following SEO tactics to your website, and you’ll risk an over-optimization penalty:

1. Getting spammy with keywords

Spam is frowned upon in Google for obvious reasons, but as an SEO you understand how important including your target keywords in places like your body copy, title tags, meta data, image captions, and link strategy is to your website’s success. The key is keyword variety…it’s the “spice of life” after all. So that means, your headings, descriptions, image captions, etc., shouldn’t simply repeat the same keyword over and over again—instead, make an attempt to keep the copy conversational in manner and use different combinations of keywords throughout your site

2. Overuse of H1 tags

Same goes for excessive H1 tags (or heading 1s), overusing them in the body copy of your site (i.e., in your blog articles) will surely smell off to Google. Instead, use only one heading 1 per page or blog article and break up the copy using H2s (heading 2s) and H3 tags (heading 3s) sprinkled with varied SEO keywords.

3. BLOOP (or Back-link Over Optimization Penalty)

No one wants a BLOOP (or a Back-link Over Optimization Penalty) –especially if you’re an SEO. But you’ll be slapped with a big old BLOOP if all of your back-links contain the same anchor text (if you’re in the habit of repeating the same anchor text over and over STOP IT NOW!!!). Instead, get creative and keep keyword variations in mind when building back links.

4. All links target the homepage

I understand that we all get lazy every once in a while. However, if your entire website links target your main URL (or go back to your homepage) it’s not helping your site visitors find the information they want now is it. No, it’s probably frustrating them and having them click off your site to another more helpful one. Not only are you turning off readers, Google will assume your blog is not relevant and slap you with a penalty. Instead, take care of your copy and use links that target relevant page information for your readers (i.e., if you link to the anchor “exercise balls” on your fitness site, that link should take readers to a page on fitness balls—not back to your homepage).

About The Author: Caeden M MacGregor is a staff writer for SEO in Vancouver who specializes in blogging on viral marketing, social media, and internet marketing tips and techniques. Caeden has written for numerous blogs in a variety of fields ranging from software to fitness, and from gourmet food to travel.

SEO Strategy And Keyword Research

What’s Your SEO Strategy?

SEO, for those of you who don’t know, stands for Search Engine Optimization. It’s basically how you plan your web content to attract traffic from search engines like Google and Bing.

Different SEO Strategies

There are many different SEO Strategies. Some work, many don’t! Let’s cover some of the most common SEO strategies.

Mass Blog Commenting

This SEO strategy has been around for years and years. At first, back in the day, blog comments used to contain do-follow links. Now, almost none of them do. And even the ones that do, the search engines like Google and Bing have not been fooled by the millions of spam comments out there – they don’t give you any credit for these spam links. And in fact, if you have thousands of spam comments linking to your site, Google will very likely penalize your site.

Stay away from mass blog commenting! It doesn’t work anymore.

Buying Links

Just like mass blog commenting, this tactic that used to be the bread and butter of SEO no longer works. I would estimate that at least 75% of sites that sell links have been penalized by Google and those links are absolutely worthless – in fact, getting to many links from sites like that would dramatically hurt your rankings in SERPs.

Blog Link Wheels and Link Pyramids

Blog link wheels were hot in the last few years. And then the Google Panda update came and WHAM! Most of the people using blog link wheels have found their traffic from Google shrivel to a mere 25% or less of what it had been before the update. It looks like Google caught on to all the SEO firms and spammers who just created massive blog link farms. Sorry!

Naturally Building Links With Great Content

Seems like all the old automated SEO strategies don’t work anymore? That’s because they don’t! Google is way too smart to have a bunch of internet marketing noobies with Scrapebox or some other crappy automated software outsmart them. You can’t outsmart Google…forever. They will catch up to your shady black hat SEO tactics.

The only way to dominate traffic on Google and build a sustainable online business from Search Engine traffic is to naturally build links – and the best way to do that is to create GREAT CONTENT. If you create great content that helps people, that solves real problems – then you will naturally attract links to your site and you will be rewarded heavily by tons of search engine traffic.

My advice? Skip the automated software and go create some great content that actually helps people solve a problem. You can thank me later for saving you thousands of dollars that you no longer need to spend on another worthless search strategy.

You’re welcome!

There is a wealth of great search strategy available at Isitablog.

7 Common SEO Mistakes That Will Destroy Your Traffic

SEO or search engine optimization is a process of improving the quality and volume of web traffic to your website by using some proven SEO techniques. In order words, it is a process of building a successful website. A website that is not optimized properly will not be able to reach the targeted clientele. So it is very essential to optimize your site using appropriate keywords so that you can achieve a high ranking in major search engines, like Google and Yahoo.

Search Engine Optimization graphic

But often times, website owners or blog owners commit some SEO mistakes that results in taking a toll on their businesses as well as personal finances. So make sure you do not commit the mistakes mentioned below:

1. Using inappropriate URLS

The most common mistake that web owners often commit is that they use long URLS with long parameters. Using this kind of URLS creates difficulty not only for the visitors but also for search engine spiders. So instead of using such URLS, use descriptive file names with proper keywords. This helps the visitors navigate the site easily. This also helps the web owners in improving search engine results.

2. Using title tags without putting keywords

There are many instances where web owners put web page titles without any relevance to the subject of the post. They often use title tags that have company name or some other text, but no keywords. The purpose of using a title tag is to inform the visitor and the search engine spider about what is there on the webpage. So it is extremely important to put keywords in the title tag so as to help the visitors understand the essence of the webpage.

3. Poor navigation design

Navigation and sitemaps are important to not only the visitors of the site but also to search engine spiders. Remember, bots cannot read JavaScript and Flash and so this kind of content should be avoided. Instead, have a sitemap encoded in both HTML and XML so that search engine spiders can navigate the web site more easily.

4. Wrong anchor text

Avoid using generic anchor text like “click here” as much as possible since it says nothing about the page linked to. Instead, use descriptive text as it indicates the content of the page it links to. But do not use descriptive text that is irrelevant and has no connection with the target webpage.

5. Disallowing search engines

Often times, people accidentally ban a search engine from a web site. This usually happens when individuals play with the robots.txt file. This file is located in the root folder of the website and it instructs bots which folders and pages to crawl. So ensure that you do not play with the robots.txt file.

6. Caught in SEO tricks

Do not spend a lot of time in finding the latest SEO tricks and trends in order to make your site ranked better. Remember, the main trick for optimizing your webpage is to post quality content on the site. So devote more time in writing content for your website so that it can attract more and more traffic.

7. Duplicate content

Another mistake that bloggers often commit is to write duplicate content or keywords. Make sure you write unique articles for your site so that it can attract potential visitors. Even if you target the same topic, at least make some variation in keywords, like for instance instead of writing make money on Facebook write making money with your facebook. This will help you create a complete different page for each keyword and will add value to your site.

In conclusion, afore mentioned are some SEO mistakes that you should avoid in order to optimize your site effectively.