Category Archives: Search Engine Optimization
I’ve developed a system over the years that has been incredibly useful in boosting SEO results and traffic for press releases and other announcements for my small business clients.
Actually, this strategy works for just about ANY piece of NEW content online – a blog post, press release, even a podcast show.
How To Promote New Content
Basically, it involves creating a coordinated social media promotions campaign that launches within 60 minutes of the press release or news announcement.
Within 60 minutes of your new blog post or press release or piece of content you want to promote, you should:
1. Tweet the web page (and have employees/friends tweet it)
2. Post the announcement on Facebook (and have employees/friends post it too)
3. Pin any images or videos on the web page to Pinterest
4. Create and post a video to YouTube talking about the announcement and linking back to the web page (make sure to fill out keywords in the video and the video description)
5. Embed the YouTube video into a blog post and publish the blog post linking back to the web page
6. Post the web page on other social networks – Reddit, Delicious, Digg, StumbleUpon, for example
7. Do anything else you can to promote the announcement as soon as it comes out (if you can schedule media interviews immediately after the announcement, that would be perfect!)
In my experience, the combined effect of all of this promotion as soon as the Press Release or announcement is made has generally been a 4 to 5 times increase in traffic thanks to the improved search engine rankings of this new. This strategy works so well because Google now places a big priority on newer content – they want the freshest, most relevant content to come up to the top of their Search Engine Results Pages (SERPs).
By promoting your new content in so many ways on so many networks, Google notices this and says “Hey! This content is new, it’s relevant and it’s getting promoted on these various networks. Let’s pump up it’s search engine rankings.” And this becomes a self-fulfilling prophecy. As soon as Google raises the rankings, the new content gets more traffic, which gets more social media shares, and so on.
Don’t believe it’ll get you 5x as much traffic? Try it for your next press release or blog post and let me know what kind of results you get!
Many newbie marketers start their SEO campaign with writing articles for online article directories and Ezines. This method offers high quality back links that fall within the marketer’s niche and can bring massive amounts of traffic to a fairly new website. When article content writing hit its peak thousands of article directories popped up everywhere online.
The most basic problem was that marketers had to do each article submission manually one-by-one, which can get very tedious. Each individual submission can take up to 10 minutes to complete. When you submit to over 200 article sites it can take weeks to finish the submission process. You will also have to sign up for each directory one-by-one.
Smart marketers came up with new software to save time. This software automatically submits your article to hundreds of directories all for free. Some automatic submission software companies offer an article spinner built right in. An article spinner changes your article around so it becomes a brand new article. When you submit an un-spun article to hundreds of online directories search engines will only count this article as duplicate content.
Search engines do not penalize your website for duplicate content but they do not add to your search engine rankings. The whole goal to article marketing is to get quality back links that will boost your search engine rankings and thus bring high quality traffic.
An article spinner is a good idea because you can take one original article and make it into 50 more original articles that can be submitted to article directories for a huge jump in your rankings and organic traffic. Article submission software can save an online marketer time and money.
I am sure you have heard the expression” I wish I could clone myself” in a way using article submission software clones not you but your submission efforts. You upload your article to the software and click the submit button and your article is submitted to over 200 directories within seconds.
If you add a spinner software this really can double your marketing efforts.
There is nothing you as a marketer should want more than to be able to set it and forget it. With the push of a button you can post unlimited articles online. Once you go back to check on your website traffic you should see a huge jump in your hits. If you are a serious article marketer or you want to be then article spinner and submission software could make your life a whole lot easier and your website a whole lot happier. Most reputable software companies offer a full satisfaction guarantee that offers a full refund so you really have nothing to lose.
About the Author: Ken Laing is a small business web designer that helps small businesses to get more customers on the Internet. He offers website design as well as search engine marketing services to his clients. To find out more about Ken, go to his website www.design2work.net
So you want to increase your search engine rankings, huh?
Well, if you’ve been reading the blog here then you know that guest blogging is the best SEO strategy that exists – and it’s free!
But some of you, I know, are looking for a simpler way to do it – that will get you SEO results and improved rankings much faster. So, here it is.
This SEO tip is PURE GOLD – and if you apply it, I guarantee you will see more traffic on your site. Instead of writing a long, detailed post on how to do it, I just recorded this screen capture video to show you exactly how to do it.
Watch the video now!
Okay, for those of you who are too lazy to watch the video or just want a review of it, here’s the basic idea:
Super Awesome Guest Blogging SEO Strategy
1. Find A HUGE Blog
You know what I’m talking about – a site like Huffington Post, Social Media Examiner, TechCrunch, Gizmodo, etc… A site with millions of visitors a month!
2. Find A List Post Where Guest Bloggers Contributed
Find a post on that huge site where guest bloggers contributed content (usually big list posts are structured this way).
3. Click The Links For The Guest Bloggers
Go to the guest bloggers websites – if they themselves are bloggers, then contact them and ask them if you could write a guest post for their site.
4. Follow-Through and Write The Guest Post
Then all you have to do is follow-up with the bloggers who respond, write a guest post for them, and ask them to link to you in the signature – BAM! You’ve now got high quality backlinks coming from blogs that have been linked to by the biggest, highest quality website(s) in the world.
Small businesses are weighed down with limited capital which is why they have to prioritize their investments in avenues that can deliver faster, better ROI (Returns over Investment). Most companies state that they wish to advertise as much as they want to but they are limited by the cost of advertising as well as the inability to attract the potential buyers or subscribers.
With more and more people turning to the Internet, it is now a gold-mine for many small yet ambitious companies to benefit from local search marketing.
What is Local Search Marketing and why is it beneficial?
This is the most cost-effective way to market your local business online. Compared to traditional media like TV and print, advertising through local search is incredibly beneficial. There is hardly any advertising wastage because people are proactively looking for products and services that you are offering.
The target audience is right there; you just have to offer what they are already looking for. Local search marketing is highly customized; you can choose to target your customers with certain set of demographics like age, gender, location, price etc.
More and more people are comfortable buying products and services online because not only are they usually available at a lower price, they do not even have to waste time and effort in travel. If you are a business catering to a local audience, you have a much better chance of attracting your target customers easily online.
Through the power of local search marketing, you can ensure that your business gets top listings in search engines when people are looking for products or services near their area. Having high rankings in local search can be amazingly beneficial because you will be able to drive a quantum load of traffic to your website, resulting in high amount of sales and profitability.
Strategies used in Local Search Marketing
A good SEO company specializing in local search marketing can ensure that your website optimization strategies are spot-on to deliver the results. Some of the ways to get top rankings online are through appropriate use of keywords for your business and informative content about your business and its offerings. Adding the right titles and description can definitely aid in notching high ranks in local search engines.
There are also other successful strategies that should be a part of your local online business model like pay per click and social media.
Social media is one of the most effective ways for a small business to gain customers who are looking for products or services in a local market. Having a growing presence on social media sites like Facebook builds trust and patronage for your brand.
Pay Per Click method includes creating an ad and posting it on ad networks like Google Adwords, Facebooks ads etc You can set the advertising budget according to your requirements and also customize it in such a way that you can ensure that they show up on certain times and cater to a particular niche or age group.
There are many other methods also that can give you better rankings for your local business without burning a hole in your pocket like including your business in online local business directories, Google Pages, Google Maps, Google Places and leveraging the power of Google Plus, the social networking site of the search engine giant. A smart-thinking business should not be concerned by budgetary constraints because there is a way to get a huge amount of potential customers at less cost through the power of local search marketing.
About The Author: John Shaw is originally from New Orleans and is an accomplished Internet Marketing Specialist with 12 years of experience in the industry. He is especially adept at analyzing, developing, and facilitating strategic marketing plans for his clients, who include hundreds of corporations and local businesses in the Austin, Texas area where he currently lives and works.
Armed with a bachelor’s degree in graphic design, John has worked for large technology companies such as HP and Pervasive Software in addition to running the Internet Marketing Department for marketing agencies such as Leverage Marketing. He is currently a founding partner at Local Superiority, a good SEO company specializing in local search marketing.
In his spare time, John enjoys drumming, which he has been doing for 20 years, riding motorcycles, and spending time with his son and his dog.
Four common reasons why blogs risk penalties—and remedies for recovery
It hardly seems fair when you’re penalized for doing something well does it?
However, when Google penalizes your website because it’s too unique (aka: when you’ve over-optimized your blog with too many SEO techniques too quickly) it can seem like you’re being mistreated for doing things right.
As a blogger for an SEO company, I have worked under the reality that Google updates its algorithms quite frequently and I understand how this can cause a little hoop jumping when the new algorithm is unleashed on the web. One recent update of this nature seemed actually targeted at search engine marketers who overuse SEO techniques on their blogs and websites. Known as over-optimization, Google will slap you with a penalty if they suspect your search engine ranking was earned artificially (or via too many so-called SEO tricks).
To understand what not to do, you first have to understand what an SEO over optimization penalty is…
If you’re a “white hat” SEO (or in other words, one who follows the rules) you risk an over optimization penalty if you:
- Create too many back-links in a short time period
- Use too many keywords in your content
- If you’re website looks to spammy
- If you’re website appears artificially relevant
Overall, Google uses 200 factors (and they don’t tell the public what they are) to determine whether a website is the recipient of an over optimization penalty. So be warned, apply too many of the following SEO tactics to your website, and you’ll risk an over-optimization penalty:
1. Getting spammy with keywords
Spam is frowned upon in Google for obvious reasons, but as an SEO you understand how important including your target keywords in places like your body copy, title tags, meta data, image captions, and link strategy is to your website’s success. The key is keyword variety…it’s the “spice of life” after all. So that means, your headings, descriptions, image captions, etc., shouldn’t simply repeat the same keyword over and over again—instead, make an attempt to keep the copy conversational in manner and use different combinations of keywords throughout your site
2. Overuse of H1 tags
Same goes for excessive H1 tags (or heading 1s), overusing them in the body copy of your site (i.e., in your blog articles) will surely smell off to Google. Instead, use only one heading 1 per page or blog article and break up the copy using H2s (heading 2s) and H3 tags (heading 3s) sprinkled with varied SEO keywords.
3. BLOOP (or Back-link Over Optimization Penalty)
No one wants a BLOOP (or a Back-link Over Optimization Penalty) –especially if you’re an SEO. But you’ll be slapped with a big old BLOOP if all of your back-links contain the same anchor text (if you’re in the habit of repeating the same anchor text over and over STOP IT NOW!!!). Instead, get creative and keep keyword variations in mind when building back links.
4. All links target the homepage
I understand that we all get lazy every once in a while. However, if your entire website links target your main URL (or go back to your homepage) it’s not helping your site visitors find the information they want now is it. No, it’s probably frustrating them and having them click off your site to another more helpful one. Not only are you turning off readers, Google will assume your blog is not relevant and slap you with a penalty. Instead, take care of your copy and use links that target relevant page information for your readers (i.e., if you link to the anchor “exercise balls” on your fitness site, that link should take readers to a page on fitness balls—not back to your homepage).
About The Author: Caeden M MacGregor is a staff writer for SEO in Vancouver who specializes in blogging on viral marketing, social media, and internet marketing tips and techniques. Caeden has written for numerous blogs in a variety of fields ranging from software to fitness, and from gourmet food to travel.