Category Archives: Mobile Marketing
Mobile, mobile, mobile! Everyone is talking about mobile domains, mobile-friendly websites, mobile content, mobile video, mobile advertising. Sounds like a bubble, doesn’t it?
But everyone agrees that mobile is the next big thing – and mobile traffic is growing at a blistering pace. I remember when people used to just twiddle their thumbs in public when they were bored – now everyone’s tweeting, liking, friending, googling, texting, and flickr’ing in public on their smart phones. The old days of the internet are gone, forever – and now it’s time to embrace mobile to truly grow your business in the future.
That’s why mobile video is such an important piece of marketing. We all know video is huge – in fact, it’s the #1 most used resource on the web – video. And it’s growing rapidly on mobile devices. So if you’re not offering mobile video, you’re missing out!
Top 5 Benefits of Mobile Video Content
Here’s the Top 5 Reasons Why You MUST Use Mobile Video:
1. User Engagement
Users are more engaged with video on a mobile device than when on a computer. Smaller screen = smaller space for other things to be going on. Need a statistic? According to a report by Rhythm New Media, viewers engage with mobile video 25% longer than online video.
2. Mobile Saturation
Everyone (well, 89% of adults in the US) has a cell phone. In fact, as of February of this year, Pew Research gathered that more cell phone owners own smartphones than simple phones. What does this mean? You want your content on a mobile device.
And what’s better than reaching the majority? Reaching everyone. Thwapr’s content can be sent to any device, any time. The best part about this app is that it doesn’t exclude those who don’t have smartphones. Everyone can participate!
3. Video Is Huge
Video is the next (and possibly final) frontier. With photography being seamlessly mobile (Facebook uploads, TwitPic, etc.) and various photo apps being sought out ($1 billion dollars for Instagram!), there is only one way to go. And that’s up. People like instant. People like to feel involved. With more and more phones having video capability, why limit yourself in the ways you can share it?
With more and more people using video on their phone, there is more and more space for selling ads, driving visitors to various websites, and getting your point across to a wide audience. According to Fierce Wireless, mobile video will make up 66% of data traffic by 2015. In 2010 alone, there was a rise of 3x in mobile video views — 200 million daily.
5. One Third Watch Mobile Video
eMarketer predicts that 1 in 3 Americans will watch mobile video content on their phones by the year 2016. Those numbers say it all.