Category Archives: Internet Marketing

How To Monetize Video Views For Your Small Businesses

How To Monetize Video Views For Your Small Businesses

1. Include a Call To Action

Always include a call to action at the end of every video. For example, “Go to www.blogbusinessschool.com to get your free training on how to start a blog.” Giving away a free ebook, training video or helpful information in return for a prospects’ email info can be a great way to build your database and increase your sales. If you’re not giving away free stuff in your videos, you’re missing out on a lot of new business.

2. AdSense

If you’re signed up with Google AdSense and host your videos on YouTube, you can monetize your videos with Google’s Ads. Expect to earn anywhere from $1 to $5 per 1,000 views

3. Get A Sponsor

If you’re running a web TV show using video, you can get sponsorships for your videos and use the sponsorship money to grow your business and your brand.

iPhone Video Hero Review – How To Shoot Videos Like A Pro

Okay so I recently found this AWESOME training program on how to shoot videos like a pro – just using an iPhone. Well, since I have an iPhone and use it to shoot most of my videos, I thought I’d try it out.

I was blown away!!

iPhone Video Hero is the bomb. I’ve never studied videography myself so when it comes to what mic to use or how to properly light a video, I was friggin’ clueless. This training program showed me EVERYTHING I needed to know about how to shoot videos professionally (or semi-professionally). Now, to be honest, I do not want to be a professional videographer at all.

But video marketing is huge now and it’s already become a huge source of traffic, leads and sales for me so I just thought I’d invest in my knowledge a litle bit and learn more to make my videos really shine. iPhone Video Hero definitely helped!

Anyways, I recorded this screen capture video inside the iPhone Video Hero product so that you can see for yourself what it’s like. Check it out below!

What’s In iPhone Video Hero

Controls – How to control your iPhone when shooting video. Everything from ninja tricks for turning on and off the video recording without shaking the camera to sweet remotes you can use to record from a distance.

iPhone Headset and Microphone Tips – everything you need to know about headsets and mics for your iPhone to make sure your sound quality is hot.

Depth of Field – How to focus the iPhone camera when recording and create a movie-like effect in your videos.

Steady Recording – How to hold your iPhone so that the video is not annoying and shaky. I was blown away by this section!!

Audio Tips – How to make your audio quality crystal clear with a low budget.

Low Budget Lighting – How to light your videos very well with just a few dollars.

Filming Yourself – great tips and resources for filming yourself – perfect if you’re a video blogger, author, speaker, teacher or trainer.

How To Get A White Video Background – How to get a flawless white video background that looks professional (think of the Apple ads with the all-white background)

Video Blogging TIps

How To Shoot Videos Outdoors

iPhone Apps for video shooting – like TiltShift Video, Videolicious, Animoto, Magisto Magic, Filmic Pro, iTimeLapse, Action Movie FX, and iMovie.

YouTube Video Editing Tips – great tips for editing videos inside of YouTube (as well as in various apps and video editing programs)

…and much more!

This course had everything I ever wanted to know about shooting high quality marketing videos for my business using the iPhone. You can check out iPhone Video Hero for yourself and let me know what you think about it in the comments below.

How Article Submission Can Boost Your SEO Rankings

The very first time you get to view your completed website on the internet it is one of the best feelings in the world, but then what?

You submit your website description on every search engine and post ads everywhere but now what? What really works for long term SEO ranking? Article submission is the key to getting a higher ranked website and getting qualified and targeted traffic.

Article Submission

Article submission is the process of writing articles on topics that concern your business practices as well as the many different aspects of your business industry and posting them to article sites for back links and to gain huge amounts of qualified targeted traffic.

This method is used by all of the most successful SEO experts and is one of the most viable ways to introduce new traffic to your website. This is one of the oldest link building strategies utilized online. You can dramatically boost your SEO ranking by using this method to connect with your target markets. Search engine spiders give a lot of love to quality back links.

To get started with this method you should get a free email address from Google and put together a list of the top article directories online. You will need to get article submission software or manually submit your articles to hundreds of directories. You will need to join each article submission site individually thus you will see the need for a free email address. If you decide to write your own articles it may be easier to start with the “Tops ways, How to, Tips” these types of articles are much easier to write.

What To Write For Article Marketing

Like in my case I could write “7 Tips to Master SEO” it is a 123 process. Most article directories will allow you to put an author resource box at the end of your article. Your author resource box contains your information and your website link. Your resource box should make readers want to click through to your website and see what you have to offer. Your resource box is the only area in your article that you are allowed to post your web address.

There are not too many stipulations or rules to submit your article to a directory but you must adhere to them or your article submissions may be declined.

Submitting articles is a proven SEO tactic and will take your web address to the very top of the major search engines. These tactics have taken the smaller marketer and webmasters by storm thus changing the way that we market online. When you are doing article submissions online you should also send your articles to Ezines that coincide with your article niche. Using Ezines to submit to will boost your SEO rankings for the long term benefits.

About The Author: PHP Dir Submit is a unique SEO tool that allows you to start your own directory submission service online quickly. Visit www.phpdirsubmit.com for more details and live demo.

Tips For Improving Your PPC And CPM Advertising

So you want to master online ads, huh?

CPM vs. PPC Ads

One of the best ways to do it is to master CPM (Cost Per Mille, or cost per thousand impressions) advertising. Most people want PPC (pay per click) advertising rather than CPM and most “experts” will tell you PPC is the ONLY way to advertise. That’s not true!

CPM Advertising picture

First of all, nothing is set in stone when it comes to internet marketing. You must TEST, TEST, TEST everything you do and see what works best! While it is true that most advertisers (especially smaller advertisers) will see a better ROI when using PPC ads, not all will. If you write great ad copy and engaging content, you might actually see a better ROI using CPM.

How will you know?

TEST IT!

Testing your ads is crucial to making a profit using PPC or CPM advertising. The truth is that most people actually lose money when they start. That’s NORMAL! The key is to learn quickly from your mistakes and turn a profit as quickly as possible. And the only way you can do that is to use your analytics to see what’s working and what’s not working.

Here’s what to do after you’ve run your first set of ads to improve your results.

1. Keep Doing What’s Working!

You should always test a minimum of 10 ads no matter what kind of campaign you’re running, especially if you’re new. Out of those 10 (or more) ads, which ones performed the best? Keep the best performers (even if your best performers were not profitable!)

This is how you will slowly “raise the bar” on your ad performance. Yes, even if your best ads were not profitable, KEEP THEM! This is important for several reasons. First, because your CPC or CPM will decrease over time as you continue to advertise. Second, because you need to keep that benchmark there to see if you can beat it. If your best ad has a CTR of 1% and a CPM of $2, see if you can get the CTR or CPM to improve or  both! Generally, as CTR improves, the cost will decrease dramatically.

2. Stop Doing What’s Not Working!

Some of your ads will just be bombs. They will just plain suck. That’s okay! Just cut them as quickly as you can and move on. Oftentimes, the ads I think will be the best turn out to be awful. It’s just a part of the process. The sooner you get rid of your bad ads, the sooner you can create new, better ones and test those. So keep the process going. The worst thing you can do is STOP TESTING and just let bad ads keep running – costing you money with little return.

Thanks to CPMAdvertising.org for their inspiration for this article about CPM Advertising.

You Might Be An Internet Marketing Redneck If…

You might be an internet marketing redneck jackass if you…

picture of an Internet Marketing Jackass

Don't be this kind of internet marketer.

1. Automate Blog Comments

Seriously? It’s the year 2012 and you’re still spamming the f*** out of blogs? Do you realize there are some people who actually care about the message that they’re sharing on their personal blogs and you’re just spamming them about your diet pills and bullshit offers?

Did you not realize that Google gives you no credit for your spam comment links? Did you not realize that you’re wasting thousands of peoples time just so that you can pretend like you’re doing something productive?

2. Use Scrapebox or Other BlackHat SEO Software

If you’re still using that crappy spam software, you are pretty much internet marketing scum.

No Spam picture

Seriously, no spam.

3. Sell Links From Your 35,632 Blogs

We know your blogs are 100% spam. No one can manage the content for that many real sites. Stop calling your blogs high quality because you paid someone who can’t even speak English to write your articles, or even worse, you just have software that syndicates other peoples RSS feeds on your site. That’s just spam dude. Stop spamming already.

The fact that you would even take money from people and sell them a link from your spam site which is 100% spam and worthless in the first place is just sad.

4. You Syndicate the Same Cheap Articles Again and Again and Again and Again and Again…

This is the best.

Okay, so like, you hire someone who can’t speak English to write a really shitty article that if someone was actually looking for that information it would totally confuse them. Then, you syndicate that article to hundreds, no wait better yet thousands, of article directories.

Not enough spam yet? Why not just spin that article a few hundred times and then submit all those new spinned spam articles to another couple thousand article directories. Hey, 10,000 crappy articles can’t be wrong! You must be the world’s leading authority on Mesothelioma.

5. You Post On Forums All Day Long or Hire Someone To Post On Forums

You know what, some people might not have seen your 100,000 spinned spam articles yet. Why not go straight to the source and find those people in forums and send them links to your squeeze page? Then you could email them more information about how you’ve written over 100,000 articles and each one of them is completely incoherent to any human being who would dare to attempt to read them.

6. You Spend All Your Time “Syndicating” Your Content Instead of Writing Fresh Articles

This is a great one. The common logic goes, “Hey, the news sites syndicate content from the Associated Press so if I syndicate my content, I’ll look like an authority site too!” No – you won’t. You’ll look like a spammer.

Others will say, “Well, Google expressly stated in the Panda update that syndicated/duplicate content does not penalize your site!” Yeah – they said that. If you believe what Google says in it’s press releases about SEO then the jokes on you.

7. You Sell Solos By Buying Solos From People Who Bought Solos From People Who Bought Solos From People Who Bought Solos…

“Solos for sale! Get your clicks here people!” cry these brilliant internet marketers. You see, they never created a product, blog, podcast show, or video that really added value to anyone’s life so they couldn’t build a list that way. Instead, they just decided to buy solos…and buy more solos…and buy more solos…

And they just keep buying solos from other people who… just bought solos. And on and on it goes. Basically, it’s just a bunch of people paying each other to send affiliate links to the same group of people who just bounce around from list to list and no one ever says something new, creative, or helpful.

This is why you should be careful when you buy solos – don’t just buy cheap solos because they’re cheap. It’s all about quality. If someone only knows how to build a list by buying solos, chances are their list sucks.

8. You Think That Next Piece Of Internet Marketing Software Will Change The World

These internet marketers think that it’s all about software, software, software. “Hey, have you seen the latest blog-spammer-comment-gizmo-2000-SEONUKEx-Awesomesauce software? It’s the bomb!”

Software and technology is THE LEAST important part of an internet marketers business. The most important part is 1) solving problems with great content and great products and 2) marketing and 3) technology according to Frank Kern. And I have a feeling Frank knows something about making money online.

Do you ever see Frank Kern or other influential internet marketers spamming comments on blogs? Then why would you??

9. You Build Sites For The Express Purpose of Making Money From AdSense Alone

Hey, I’ve got this great business idea – it revolves around creating a really shitty website and putting ads on it. Would you like to invest in my Made-For-Adsense website??

P.S. Google is shutting down these sites faster than ever. It’s kind of like Google’s latest updates were like those new BugZapper 8000 units being placed all over the internet landscape. ZAP! There goes another dead bug.

10. You AutoBlog

Here’s a brilliant idea. Let’s just steal other people’s blog posts and post them on my site. Better yet, let’s have a robot do all the work instead of me.

Don't Spam Says Your Mom Image

Even your mom knows spam is bad.

11. You Sell Your Spam Sites On Flippa

This takes AutoBlogging to a whole new level. Okay, here’s how to get rich online (and waste a lot of people’s time).

First, create an autoblog.

Second, populate the autoblog with ads and affiliate links.

Third, sell your site on Flippa for $100.

Fourth, rinse and repeat a million times.

Fifth, go down in the world’s hall of fame for being the biggest spammer on Planet Earth.

12. You Resell PLR Content From People Who Resell PLR Content…

This one’s from Stephen Henry’s Facebook Comments:

“There’s a whole bucket full of newbie IMers who are hopeful of making millions by buying resale-rights publications from other newbie IMers who are hopeful of making millions by buying resale-rights publications from…”

13. Add Your Own

Know some more great ways to become an internet marketing jackass and spam the internet? Post your comments below and we’ll add the best ideas!

Top 5 Benefits of Mobile Video Content

Mobile, mobile, mobile! Everyone is talking about mobile domains, mobile-friendly websites, mobile content, mobile video, mobile advertising. Sounds like a bubble, doesn’t it?

But everyone agrees that mobile is the next big thing – and mobile traffic is growing at a blistering pace. I remember when people used to just twiddle their thumbs in public when they were bored – now everyone’s tweeting, liking, friending, googling, texting, and flickr’ing in public on their smart phones. The old days of the internet are gone, forever – and now it’s time to embrace mobile to truly grow your business in the future.

That’s why mobile video is such an important piece of marketing. We all know video is huge – in fact, it’s the #1 most used resource on the web – video. And it’s growing rapidly on mobile devices. So if you’re not offering mobile video, you’re missing out!

Top 5 Benefits of Mobile Video Content

Here’s the Top 5 Reasons Why You MUST Use Mobile Video:

1. User Engagement

Users are more engaged with video on a mobile device than when on a computer. Smaller screen = smaller space for other things to be going on. Need a statistic? According to a report by Rhythm New Media, viewers engage with mobile video 25% longer than online video.

2. Mobile Saturation

Everyone (well, 89% of adults in the US) has a cell phone. In fact, as of February of this year, Pew Research gathered that more cell phone owners own smartphones than simple phones. What does this mean? You want your content on a mobile device.

And what’s better than reaching the majority? Reaching everyone. Thwapr’s content can be sent to any device, any time. The best part about this app is that it doesn’t exclude those who don’t have smartphones. Everyone can participate!

3. Video Is Huge

Video is the next (and possibly final) frontier. With photography being seamlessly mobile (Facebook uploads, TwitPic, etc.) and various photo apps being sought out ($1 billion dollars for Instagram!), there is only one way to go. And that’s up. People like instant. People like to feel involved. With more and more phones having video capability, why limit yourself in the ways you can share it?

4. Monetization!

With more and more people using video on their phone, there is more and more space for selling ads, driving visitors to various websites, and getting your point across to a wide audience. According to Fierce Wireless, mobile video will make up 66% of data traffic by 2015. In 2010 alone, there was a rise of 3x in mobile video views — 200 million daily.

5.  One Third Watch Mobile Video

eMarketer predicts that 1 in 3 Americans will watch mobile video content on their phones by the year 2016. Those numbers say it all.

Internet Marketing Campaign Essentials

Using good strategies for an Internet marketing campaign is essential to the success of any online business. The world of Internet marketing is always evolving with new conventions and channels for reaching a wider audience. In order to maintain a competitive edge, online businesses need to make sure they are implementing effective marketing campaigns for its brand and market on many platforms. In addition, businesses need to keep abreast to Google’s algorithm updates.

Internet Marketing picture

Dominating your competition online requires using not just one traffic generation strategy, but many interconnected strategies.

Social Media Marketing

Because consumers often use more than one social platform, a strong social influence-marketing program will target multiple social networks. Social media marketing places a brand in front of thousands of consumers, and these platforms are a quick and easy way to gain exposure. Essential social media platforms include:

  • Facebook
  • Twitter
  • YouTube
  • My Space
  • Blogosphere
  • Niche Social Platforms

Facebook is the world’s largest social network and is ideal for Internet marketing. There are a number of ways to market on Facebook, including Facebook’s PPC platform. Cost per click is modest, and audiences can be targeted by likes and interests. Facebook also has a notes application where articles can be posted and shared. My Space is an excellent platform for entertainment related businesses and features banner advertisements. Twitter has evolved into a news and brand marketing platform and is ideal for developing and forging personal relationships with customers. YouTube is a powerful marketing platform with custom channels. With engaging video, businesses can expand their brand. Blogger outreach programs can also funnel new customers. Niche social platforms, such as LinkedIn and Café Mom, are ideal platforms to conduct research and focus in on specific niches.

Mobile Internet Website Marketing

Mobile website internet marketing is one of the latest emerging marketing trends. A high-impact marketing campaign that is optimized for the mobile market is a great way to expand a business’s brand. With over 70 percent of Smartphone users using mobile internet combined with 90 million mobile internet subscribers today, many businesses are taking advantage of mobile website marketing. Mobile websites can be optimized for a broad array of mobile devices and integrated with an online commerce system. Mobile websites can include merchandise, coupons and videos and have a click-to-call feature for instant contact. This also makes it easy for consumers to follow brands on social media sites.

Original and Quality Content

A website with original and quality content is vital for high search engine rankings and should be a part of any Internet marketing campaign. With the Panda updates to Google’s algorithm, many high-ranking websites like eHow and Suit 101 have experienced a dramatic decrease in SERP rankings. These sites were penalized for duplicate content, spelling errors, poorly written content and an over-emphasis on keywords. To optimize a website’s ranking in search, it is essential that a site have high quality, updated and original content.

There are many internet marketing strategies, and it can be difficult to decide which one is best. Many factors, such as business industry and competition, will play a role in which platform is most effective. While many marketing gurus feel mobile marketing is the wave of the future and others feel social media is most effective, implementing a broad range of Internet marketing campaigns and staying in-the-loop with new platforms is the best strategy.