Category Archives: Blog Monetization

How To Monetize Your Blog With Ads, Sponsors and Affiliates Sales

So you want to monetize your blog?

Here are the many ways you can monetize your blog.

Monetize Your Blog picture

1. Ads

Ads are the most common way to monetize a blog and should definitely be considered. In fact, you would have to have some very good reasons NOT to monetize your blog through ads.

Here are some of the most common types of Ads:

Ad Networks

These include Google AdSense, AdBrite, Chitika, Infolinks, etc. These are a great way to monetize your blog through ads. Generally, these ads are either banner ads or text ads or link ads within your content itself.

Each ad network has very different rules, policies and payouts so do your research. Generally, Adsense is the best following by AdBrite and Infolinks (depending on your content).

Media Networks

Media networks like GLAM Media and others are very similar to ad networks except they require a few extra things from you. First, you must sign over your COMScore “Traffic Rights” to the ad network – basically this allows the media network to say that  they have a network of 80 Million page views a month with part of that number being YOUR page views.

This is good – it helps them negotiate better ad deals for you so it’s a win-win. Never sign an agreement for more than 1 year – one year is a long time in the internet business so you don’t want to get locked into a long term agreement if anything changes.

2. Affiliate Sales

Affiliate sales can be a huge moneymaker as a blogger – if you do it well.

If you’ve never heard of affiliate marketing, it’s basically where you promote someone else’s product or service – and they pay you a commission for every sale.

Every affiliate program is unique and different but the industry standard for most digital products (ebooks, video training courses, seminars, etc.) is usually 50% but the range is generally from 25%-75% for digital products.

Physical products usually offer much lower commission percentages because of the cost of delivering and manufacturing the product so the range could be 2%-50% on a physical product. It all depends on the merchant (the person/company that created the product).

Some products you can only sell through an affiliate network (like Clickbank.com or CJ.com) and others you must apply directly with the merchant. I recommend signing up for Clickbank.com and CJ.com and seeing which products you would like to promote – then just contact the merchant and tell them you’d like to be an affiliate (through Clickbank or CJ you just apply on the website and it’s pretty simple).

The main ways to create affiliate sales are:

  • Linking to the affiliate product within your blog posts (works great when doing product review posts).
  • Linking to the affiliate product with a banner ad on your sidebar (works great if the offer applies to most of your visitors and you have a good banner/graphic for it – most merchants will have banner graphics you can use, just ask them!).
  • Linking to the affiliate product in an email to your email list.

These are the best ways to sell affiliate products – there are many others, but I recommend starting here. Focus all the rest of your energy on driving traffic to your blog, and you can drive the traffic from your email list and blog to the affiliate sales by creating a good blog that pulls people in!

 

3. Sponsors

There are many ways you can get sponsors for your blogs.

Sponsored Posts

A sponsored post is where a company or person pays you to write a post on behalf of that company. They might want you to review one of their products, talk about a contest they’re running, or just mention some of their charity work on your blog.

Sponsored posts can cost anywhere from $10 to $10,000 depending on the size of the blog and its audience and what the sponsor is willing to pay for that exposure.

To see an example of a sponsored post on one of my blogs, check it out here: http://www.tomcorsonknowles.com/blog/the-dole-california-cook-off-contest/

I was paid $150 for that post. It’s not life-changing money but for less than an hour of work, it’s worth it. And it builds my credibility because I can now say my site was sponsored in part by Dole.

Sponsored Product Launches And Online Events

You can also get sponsors for your site if you are doing a product launch that you expect to reach a large audience. Events like teleseminars, webinars and livestreams are attractive to sponsors because they allow them to connect with your audience in a more intimate way than just through a banner advertisement.

Blog Sponsorship Resources

GLAM Media – has a special program for bloggers for advertising as well as sponsored posts. http://www.glam.com/