Category Archives: Blog Marketing
Guest blogging is like a “give and take” relationship for both the blog site and the owner and the guest blogger because in this way both take benefits. Benefits in a sense that they both create traffic to their sites. It is like a win-win situation for both of them.
Creating a traffic would usually come from guest blogging and therefore guest blogging is very important and advantageous. In this article, we should know clearly the reasons how important guest blogging is.
- It can build healthy relationships
In the internet or web industry, it is also important that you build relationships, healthy relationships. Because in this way, you could make or build relationship with some bloggers in a few times. At first, this may take time, effort and patience. But don’t give up, you will get also their attention if they know that you are interested and dedicated to what you do.
A single post is not enough because they might ignore you at first. But, continue with what you do because through time, they will also recognize you. And not just that, you can be good friends with other writers and through them, they will also add traffic to your site which is a very great help for you.
- It can help you improve on what you are doing
Blogging and guest blogging will help you improve in your own field. By posting quality ideas, comments, suggestions and blog post, there would be a great chance that you will be exposed to readers and they may be interested in your work and may visit your site as soon as possible.
That is why, in doing blogs, don’t limit being good and doing well on your own sites but to others as well because there may become a time that you may make use of its benefits.
- A great Business opportunity
If you keep doing well with your work surely sooner or not later, there would come a time that something will knock on your door and that would be business. If someone will see that you are good at what you are doing, surely they will offer you something, something that you will make a profit on.
- Wider Audience
If you guest blog, of course, you will not limit your audience to a small set of people, but to a larger group and that would be very helpful for you. So, do not be selfish enough to share your comments with others because it will go back to you as well.
- Don’t forget to post your link
In guest blogging, link building also takes part and it is also very important. If you are good at what you do, you may attain a better PR standing to other sites and to Google as well.
I hope I helped you a lot in this article . This is very important because many people don’t understand what true Guest blogging is all about and what it could benefit.
I was so humbled recently to be interviewed by the King of Internet Marketing, Mr. Alex Mandossian. Alex and I talked about how to get EXPOSURE for your business and blog online using guest blogging.
In the interview, I share the 5 simple steps to getting published as a guest blogger.
1. Find Bloggers In Your Niche
2. Research Them!
3. Contact Them In A Professional Manner
4. Build The Relationship
5. Follow Up (You’ll be amazed at the opportunities you’ll receive from guest blogging)
Get all the details on the 5 steps in the interview below!
So I found an AMAZING blog training course. It’s called How To Start a Blog That Matters and I’ve created 13 review videos about it that you can check out below that cover the 13 weeks of training.
The course was designed by Corbett Barr, the founder of Think Traffic, one of the top blogs in the online marketing space. He has several successful blogs that get a over 100,000 visitors a month combined. And he earns a great income from his blogs – cool?
So if you want to learn how to start a blog that matters I highly recommend his course.
I like the course because it actually teaches the real no-BS way to build a successful blog. It’s not about automated software, autoblogging, spamming or any of that crap that other internet marketers like to do.
In the course, Corbett actually interviews Leo Babauta, the founder of the Zen Habits blog, one of the top 100 blogs in the world! Leo talks about what he did that made his site so successful early on – and it has nothing to do with automated software, spamming or “keyword research.” It’s all about creating GREAT content and helping your readers solve a problem!
There is no shortcut to success when it comes to online marketing or blogging. Anyone who wants to get rich in this business has to do it by helping the customer get what they want. If you can do that, you’re golden.
Here’s what you’ll learn in the course:
Week 1. How to Choose your Niche
Week 2. How To Name and Brand Your Blog for Success
Week 3. How to Design Your Blog
Week 4. How to Create an Awesome Social Media Strategy
Week 5. Develop your Launch Plan
Week 6. Learn How To Create Great Blog Content
Week 7. How To Develop Your Launch Content
Week 8. Launch Week! Step-by-step launch
Week 9. How To Connect and Collaborate with Other bloggers
Week 10. How To Build a Thriving Audience for your blog
Week 11. How To Expand Your Reach with Press, PR, YouTube and Podcasting
Week 12. How To Monetize Your Blog
Week 13. How To Take it To The Next Level as a blogger
How To Start A Blog That Matters Coupon Code (Discount Code)
One of the biggest challenges most bloggers have is how to manage their time. You’ve got your publication schedule to keep up with, reader comments to respond to, research for new article ideas, guest posting to keep up with, writers and outsourcers you have to manage and tons of emails as well!
With so many moving parts to the business of blogging, it’s no wonder most bloggers fail to keep up and succeed.
But there is a way to manage it all and succeed in spite of the workload.
I’m not going to sugarcoat it and tell you that you can get rich blogging without doing any work. That’s ridiculous!
If you want to be a great blogger, it’s going to take an investment of time, energy, effort and a little bit of money.
Learning Time Management
Since you’ve read this far already, you understand that you DON’T need to spend a lot of money on SEO, web design or automated software – so you’re already way ahead of 99% of bloggers out there who don’t know what you know about the guest blogging system, how to set up your own blog and why you should avoid “magic button” software and sleazy internet marketer sales videos.
So first of all congratulate yourself on how far you’ve come already! What you’ve learned already will save you YEARS of time wasted learning the business of blogging.
But what you need now isn’t just more knowledge and how-to advice on blogging – what you need is a system to manage your own time so that you can implement what you’ve already learned in this course.
Clarity = Power
Wouldn’t it be great if you woke up in the morning and knew EXACTLY what you were going to be doing that day for your business?
How would you feel knowing that you already knew what to do each day AND you knew how to do it AND you knew WHEN you would do it?
You see, most people fail at time management not because they want to – but because they get stuck in old habits of doing things that no longer serve them.
I’m going to teach you the system that I’ve used and hundreds of my students have used to better manage their time each day. This system is what has allowed me to build my business so quickly – and I know it will work for you too!
The Four-Step Time Management System For Bloggers
Time management is much more than just taking some seminar or learning some system – it requires daily and weekly maintenance and the right mindset to help you get what you want in life.
Here’s the system I’ve used to dramatically improve my life. I hope it will help you as well.
Step 1. Decide What You Want
You’ve probably heard this before – but I can’t tell you HOW important it is to your success. Most people live their entire lives trying to get what other people think they should want.
We go to school to become a doctor because that’s what our parents wanted.
We marry the wrong person because we think that’s what society expects of us.
We get a job instead of starting our own business because it’s “the safe thing to do.”
We spend hours a day watching TV and checking Facebook because we “don’t want to miss out” on what everyone else is doing.
I’m telling you right now – YOU MUST STOP DOING WHAT OTHER PEOPLE WANT YOU TO DO.
Don’t even do what I want you to do!!
Only do what you want to do. This is the key to success in life – in your life!
Write down write now in your notes…
What do you really want in your life?
When you know what you really want and you’re not afraid to go after it, no one can stop you.
Step 2. Schedule Thinking Time
One of my mentors, Keith Cunningham, is ridiculously rich. His net worth is far beyond $100 Million.
And Keith told me that the key to his success was scheduling “Thinking Time” on a regular basis.
I said, “What the hell is thinking time?”
Keith said, “Thinking time is when I schedule time all alone to sit down all alone, by myself, without any distractions and think about my life and my business.”
Keith went on to share with me how exactly he “thinks” during thinking time.
1. Schedule Your Thinking Time
Obvious, but it’s the first step. You must write down in your calendar each week exactly WHEN you will do your thinking.
2. Ask The Right Questions
During your thinking time, you should have a pen, a notebook and a list of questions to ask yourself. Here are some of my favorite questions, some I learned from Keith and some of my own:
What can I do today to improve my situation?
What don’t I see? What risks are there that could do damage to my business or my life?
What can I do today to increase my income?
If there was one person I could talk to and get advice from to improve my life, who would that be? How can I get in touch with that person?
3. Answer The Questions
The magic of thinking time, as you will soon discover for yourself, is that YOU ALREADY KNOW WHAT YOU SHOULD BE DOING TO GROW YOUR BUSINESS AND IMPROVE YOUR LIFE.
You don’t need a spiritual guru or a blogging genius to tell you what your next steps should be. Does learning help? Of course!
But the problem, I guarantee, is not that you don’t know enough to succeed in business – it’s that you don’t do what you know!
This is why thinking time is so valuable – because your mind will start coming up with all kinds of amazing ideas for how you can improve your life and your business. Just let the ideas flow on your journal or notebook.
4. Implement Your Ideas
After your thinking time is over, you’ll have a list of things to do. So go do them! I always keep my list by my bed at night and just before bed review it and add any new ideas I come up with.
In the morning, I take my list to my computer and I start on the most important tasks first.
I guarantee that if you do this regularly and keep it up, you will see dramatic improvements in your life and your business.
Step 3. Eliminate Distractions
Now that you’ve decided what you want and you’ve scheduled regular thinking time, it’s time to get rid of distractions that are stealing your time and ruining your business (and possibly your personal life as well!)
The average American watches 4 hours of TV a day (that’s over 28 hours a week!)
I guarantee you that anyone can build a successful blog working 28 hours a week – and earn a great income from it.
You see, the problem isn’t that there’s not enough hours in the day for you to succeed – it’s that you’re not using the hours you have in the best way.
Now I’m not saying you’re doing a horrible job – heck, I don’t even know you personally yet. But I do know this – we all self-sabotage. We all have bad habits. We all have internal obstacles that we need to overcome.
So I’m going to list some common distractions that waste people’s time and keep them broke – and then I’m going to encourage you to schedule your own “thinking time” to discover what distractions have been coming up for you recently – and how you’re going to eliminate them for good.
Common Distractions and Time Wasters
- Email (especially newsletters, spam, chain letters and chit-chat)
- Social Media (Hey, social media marketing is great but looking at all your friends pictures on Facebook can get out of hand quickly)
- Surfing the web
- Reading the news (Trust me, if it’s truly important your friends, family or business partners will tell you about it)
- Hanging out with negative friends
- Commuting to work (listen to educational CD’s so that you can learn to earn more while you drive)
Create Your Own “Eliminating Distractions Plan”
Schedule 30 minutes to an hour to think about what distractions have been wasting your time recently. Can’t afford an extra 30 minutes? THEN YOU REALLY NEED TO DO THIS RIGHT AWAY!
If you can’t afford 30 minutes to plan how to overcome distractions then I guarantee the distractions have already taken up so much of your daily time that you will never succeed until you get rid of them.
So for your own sake, schedule 30 minutes right now to work on this. If in those 30 minutes you discover how to save yourself just 1 minute a week, it will have been a worthy investment. Of course, most people who do this exercise don’t just save 1 minute a week – they save several hours a week!
Step 4. Schedule Learning Time
Abe Lincoln is known for his famous quote,
“Give me six hours to chop down a tree and I’ll spent the first four hours sharpening my axe.”
You see, old Abe knew that the absolute best use of one’s time in life is spend time preparing and learn how to do something better so that you can get the job done much faster.
The same is true for blogging. If you become a better writer, a better business person, a better blogger, a better internet marketer – you will naturally and automatically get more work done and more results in less time.
I recommend scheduling AT LEAST 30 minutes a day to learn. Whether you want to read books like this one, listen to audio trainings, watch video training courses or go to live seminars, events and workshops is up to you. But the key is that you schedule time to learn more – so that you can earn more.
It’s as simple as that.
Always remember the four keys of time management:
- Decide what you want
- Schedule thinking time
- Eliminate distractions
- Schedule learning time
If you do these 4 things, you will be lightyears ahead of 99% of bloggers.
Here’s to your success!
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When you first start blogging, progress can feel slow and take time. You have to have patience. Even once you implement my guest blogging system that I shared with you in the guest blogging training post, it’s going to take time for that traffic to build up to your sites to where readers are flocking to your blog.
There are many reasons for the time lag between building links and posting content and traffic coming in. The main reason is Google’s “Sandbox.” Google’s algorithm penalizes new sites when it comes to search engine rankings. This helps Google reward long-term websites and avoid a lot of problems with new spam sites accidentally ranking too highly in search engines.
The problem is, of course, that you want more traffic to your blog and you want it now – you don’t want to wait 6 months for Google to start giving you a good bit of credit for your links and high quality content.
But here’s the deal – you just have to be patient. You can’t change Google’s algorithm. You can’t cheat the system. You have to WORK WITH THE SYSTEM if you want to succeed.
As Warren Buffet says,
“You can’t have a baby in 1 month by getting 9 women pregnant.”
Work The System
You just have to let the system work and NOT FOCUS on your results. See, if I had been focusing on my results when I started my Tom Corson-Knowles blog, I would have quit 3 or 4 months in because I was only getting 2,000 to 3,000 hits a month on my site – a very disappointing number for the hours of effort and energy I was putting in.
But I stuck to it – because I knew about Google’s sandbox. I knew that I was going for the long-term rewards of blogging, not just a short-term, overnight quick buck. I wanted to build a profitable, lasting business not just some fly-by-night get-rich-quick scheme.
And after 9 months, I was getting over 100,000 hits a month on the site! But I didn’t change ANYTHING about what I was doing. I was still building links by guest blogging and posting regular content on the site.
What I’m saying is that even though my ACTIVITY did not change, my RESULTS changed dramatically – because the activity was starting to pay off when Google took my site out of the sandbox.
Always remember that if you want to build long-term success and wealth, you must focus on adding more value to your customers (readers) and continue to execute on the fundamentals of your business. When it comes to blogging, those fundamentals are providing high quality content and building high quality links, which you’ve already learned in earlier chapters.
What I’m saying is that all you need to do is focus on the fundamentals and have patience. The system WORKS – if you work the system.
Don’t give up too early. It’s the #1 reason most bloggers fail to create a sustainable business.
So you want to monetize your blog?
Here are the many ways you can monetize your blog.
Ads are the most common way to monetize a blog and should definitely be considered. In fact, you would have to have some very good reasons NOT to monetize your blog through ads.
Here are some of the most common types of Ads:
These include Google AdSense, AdBrite, Chitika, Infolinks, etc. These are a great way to monetize your blog through ads. Generally, these ads are either banner ads or text ads or link ads within your content itself.
Each ad network has very different rules, policies and payouts so do your research. Generally, Adsense is the best following by AdBrite and Infolinks (depending on your content).
Media networks like GLAM Media and others are very similar to ad networks except they require a few extra things from you. First, you must sign over your COMScore “Traffic Rights” to the ad network – basically this allows the media network to say that they have a network of 80 Million page views a month with part of that number being YOUR page views.
This is good – it helps them negotiate better ad deals for you so it’s a win-win. Never sign an agreement for more than 1 year – one year is a long time in the internet business so you don’t want to get locked into a long term agreement if anything changes.
2. Affiliate Sales
Affiliate sales can be a huge moneymaker as a blogger – if you do it well.
If you’ve never heard of affiliate marketing, it’s basically where you promote someone else’s product or service – and they pay you a commission for every sale.
Every affiliate program is unique and different but the industry standard for most digital products (ebooks, video training courses, seminars, etc.) is usually 50% but the range is generally from 25%-75% for digital products.
Physical products usually offer much lower commission percentages because of the cost of delivering and manufacturing the product so the range could be 2%-50% on a physical product. It all depends on the merchant (the person/company that created the product).
Some products you can only sell through an affiliate network (like Clickbank.com or CJ.com) and others you must apply directly with the merchant. I recommend signing up for Clickbank.com and CJ.com and seeing which products you would like to promote – then just contact the merchant and tell them you’d like to be an affiliate (through Clickbank or CJ you just apply on the website and it’s pretty simple).
The main ways to create affiliate sales are:
- Linking to the affiliate product within your blog posts (works great when doing product review posts).
- Linking to the affiliate product with a banner ad on your sidebar (works great if the offer applies to most of your visitors and you have a good banner/graphic for it – most merchants will have banner graphics you can use, just ask them!).
- Linking to the affiliate product in an email to your email list.
These are the best ways to sell affiliate products – there are many others, but I recommend starting here. Focus all the rest of your energy on driving traffic to your blog, and you can drive the traffic from your email list and blog to the affiliate sales by creating a good blog that pulls people in!
There are many ways you can get sponsors for your blogs.
A sponsored post is where a company or person pays you to write a post on behalf of that company. They might want you to review one of their products, talk about a contest they’re running, or just mention some of their charity work on your blog.
Sponsored posts can cost anywhere from $10 to $10,000 depending on the size of the blog and its audience and what the sponsor is willing to pay for that exposure.
To see an example of a sponsored post on one of my blogs, check it out here: http://www.tomcorsonknowles.com/blog/the-dole-california-cook-off-contest/
I was paid $150 for that post. It’s not life-changing money but for less than an hour of work, it’s worth it. And it builds my credibility because I can now say my site was sponsored in part by Dole.
Sponsored Product Launches And Online Events
You can also get sponsors for your site if you are doing a product launch that you expect to reach a large audience. Events like teleseminars, webinars and livestreams are attractive to sponsors because they allow them to connect with your audience in a more intimate way than just through a banner advertisement.
Blog Sponsorship Resources
GLAM Media – has a special program for bloggers for advertising as well as sponsored posts. http://www.glam.com/
Anyone involved in internet marketing or who publishes a website understands the need to increase the amount of traffic they receive. Online advertising can be very expensive, and as an intelligent publisher you want to look for ways to save money and get as much free but relevant traffic as possible.
About The Author: Peter is the owner of www.effectivesitemarketing.com
When you’re contacting other bloggers, you need to make sure you understand which kind of blogger you’re talking to – small, medium or big – and tailor your message to make sure you connect with them appropriately.
Let’s go through how to approach these different types of bloggers when you want to publish a guest post on their blog.
1. Small Blogs
Small blogs are generally Pagerank 2 or less and usually get less than 1000 visitors a day to their site. When you first start out with your own blog, this is your realm – and these are the bloggers you will be working with first. And many of them will want to work with you – because you’re in the same boat at the same time.
It’s important when you’re contacting small bloggers that you understand a few things:
Some small bloggers are not serious about blogging – they just decided to start a blog – so they may not have even listed their contact info on their blog. Furthermore, they may have quit blogging altogether. Make sure you check their site to see if they’ve posted anything recently. If the last post you see is from several years ago, just move on – they’re not actively blogging (on that site) anymore.
Small bloggers rarely get contacted by other bloggers and rarely get asked by someone like you to write a guest article for their site – so most small bloggers are flattered when you genuinely reach out to them asking to collaborate.
This is good – this is great – because it’s these small bloggers who will be crucial to your early success as a blogger. If you post guest articles on 20-30 high quality small blogs with a link back to your blog, you will become one of the larger small bloggers in your niche, almost on the verge of becoming a medium blog. Google will quickly recognize you as a reputable blogger with that many links from other bloggers.
2. Medium Blogs
Medium blogs generally get more than 1000 visitors a day and are usually Pagerank 3, 4 or 5. A medium blog might get up to 5,000 or even 10,000 visitors a day. A medium blog will be most likely be generating decent revenue from advertisements, affiliate sales and sponsorships. Some medium bloggers make a decent living blogging, others are just scraping by.
In general, medium bloggers are usually passionate about their blog and always looking for ways to improve. This is your key to approaching a medium blogger – helping them improve their blog and improve their standing and traffic online. Medium bloggers often accept guest blog posts because there’s just not enough time in the day to generate enough new content to keep their blog buzzing – you could be the answer to their prayers!
When you contact a medium blogger, you will want to make sure you personalize your message to them to let them know you have actually read their blog and actually care about them and their mission. Medium bloggers get enough traffic to where they receive spam, probably daily, from people who want to get links from their site in one way or another. You need to stand out from the competition by writing a relevant, genuine message that will connect with them – and show them how you can add value to their blog by providing high quality content.
If you have some really great relevant articles on your own blog, you can link to them as examples of your work. If you have some nice stats (like your site gets 700 visitors a day) to share with them, that also can make you more credible. But genuinely a medium blogger won’t care about that – they just want to know that you’re an expert who can add value to them by writing a great guest post – and maybe promoting them on social media as well.
3. Big Blogs
Big blogs are in a totally unique position of their own. Big blogs generally get over 10,000 visitors a day, many of them get 50,000 to 100,000 visitors a day. Blogs like TechCrunch, Engadget, Gizmodo, The Verge, and others receive a massive amount of traffic and they are not small blogging operations (anymore) – they are small to medium sized blogging companies. This means they don’t use have one blogger who’s in charge of calling the shots.
Big blogs are generally PR 6 or higher and have an Alexa Rank of 5000 or less.
Big blogs often have a business structure something like this:
- One owner (or a few partners) who started the blog who may or may not participate in the day to day management anymore.
- Many writers (5, 10, or even hundreds of writers who are freelance / part-time).
- A full-time editor who’s in charge of scheduling publications, editing all the articles and making sure it fits their needs and style of blogging.
- An advertising/PR manager who manages inquiries about advertising on the blog as well as media inquiries (sometimes these functions are split between two people).
This is just the basic structure, obviously every blog will be unique in their own way. But this new structure makes dealing with a big blog MUCH different than dealing with a small or medium blogger.
If you want to write a guest post for one of these big blogs (which will get you MASSIVE traffic and VERY HIGH QUALITY link(s), then you need to make sure you really understand them first.
This is why you always must do research before you even consider contacting a big blog.
Reseaching A Big Blog
When you first find a big blog in your niche that you would LOVE to get a link from – don’t just contact them right away like you would with a small blogger. I highly recommend reading their blog for at least 1 hour – read as many articles as you can, click as many pages as you can. Pay special attention to their “About” section, “Contact Us” section, and any sections related to hiring writers or accepting guest posts or inquiries.
What you want to do with this research is answer these questions:
1. What is the blog about?
You need to know this and not just “technology.” You need to know what kind of posts they post most often, which are the most successful, and what the About page says about what they do and WHY they do it. What makes them tick?
2. How long are the average blog posts?
3. Are there guest posts on the blog?
4. What kind of guest posts are there? (What topics, opinions, and who were the guest authors)
5. Who’s the editor? Who should I contact about guest blogging?
6. What kind of story angle would work best for them?
Once you ask these questions, then you’re ready to start planning your strategy. You need to find a story that will interest that blog enough for them to contact you to ask more. It’s not like they’re going to take your article and instantly publish it – they will want to ask questions and learn more about it most often. Your goal with a big blog is to START A RELATIONSHIP not get just one guest post published.
Honestly, you will probably get rejected most of the time from a big blog. The key is 1) focusing on the relationship and 2) pleasant persistence – continue sending them relevant, useful information that they will hopefully want to use in an article. Trust me, persistence pays off when dealing with these huge blogs – because just one mention could send you thousands or tens of thousands of highly targeted visitors to your site as well as provide you with a PR 6, 7, 8 or 9 link that is worth pure gold.
The fastest, most effective, easiest and cheapest way to grow your blog, increase your traffic, and improve your search engine rankings is by guest blogging and/or soliciting links from other bloggers. Now, almost everyone in the internet world has heard of guest blogging – but very, very, very few people actually use this strategy effectively. I’m going to show you how to use this strategy to build HUNDREDS of HIGH QUALITY links to your site and funnel thousands of visitors from other blogs in your niche to your blog.
THE GUEST BLOGGING SYSTEM
VERY IMPORTANT NOTE: This is a streamlined process for contacting other blog owners and building a relationship with them that will hopefully lead to you posting a guest article on their site in exchange for a link to yours (usually in the “BIO” section at the bottom of the article. As with any streamlined process for contacting and communicating with people, there is a thin line between spamming and real genuine communication. Please DO NOT use this to spam bloggers.
Keep your messages honest, helpful, genuine and spam-free. We do NOT need more spammers out there – but we’re in desperate need of more bloggers who get it. I hope you get it!
Another Note: You better have at least 10 posts on your blog before even attempting this. Other bloggers want to make sure you’re serious before they are going to invest the time or energy in you. If you don’t have enough posts yet, just go to work on that and then apply this system afterwards. If you apply it with only 1 or 2 blog posts on your site, you will get a very poor response from other bloggers.
In order to quickly and effectively implement this system, you’re going to need:
A. The Alexa/Pagerank plugins for your web browser (I use Google Chrome, but whatever browser you use there will be a plugin to download that allows you to see the Alexa rankings of websites you’re looking at as well as their Google Pagerank right in your browser). If you’re using Google Chrome, just search “Google Chrome alexa plugin” for example.
B. Adjust your google search settings to list the first 100 search results, not the standard 10. This is going to save you a lot of time and clicks later on.
Step 1: Go to www.Google.com
Step 2: Type in your search (any search will do) and hit enter
Step 3: Click the upper right button that looks like a mechanical gear
Step 5: In the “Results Per Page” section, scroll it from 10 results per page to 100 results per page.
2. Searching For The Right Blogs
Search for other blogs in your niche OR in niches that are similar or compatible with yours. For example, if you have a blog about dog training, you could search for blogs about dogs, or blogs about dog training, or blogs about cats and cat training (you could write an article for them about dogs vs. cats – the neverending debate!).
The key here is to think of AS MANY different types of niches that you could fit into and add value to, and that would add value to you as well. Be open-minded – maybe horse training blogs would like you to write an article for them about the top 5 things you learned as a dog trainer and how that could be applied to horses. Be creative and you will find many more opportunities for collaboration, guest blogging and building links to your site.
Once you’ve picked your search term, let’s say it’s “dog training” for now, you’re going to add blog to the end of that term. So you would Google “dog training blog.”
3. Click and Analyze
At first, this step will take you a lot of time because you’re just starting to learn how blogs work and how to navigate other peoples sites.
Here are some general tips to make filtering out which sites to contact a whole lot easier:
A. If it’s a news site, throw it out. For example, if you see http://well.blogs.nytimes.com/ in the search results, just skip past it – because I don’t think the New York Times is going to accept your guest post… yet!
B. If it’s a duplicate site, only click one of them. Sometimes, Google will give you the same domain name several times in a search – so just click one of them and skip the extras. For example, you may see http://well.blogs.nytimes.com/ , http://business.blogs.nytimes.com/, and http://science.blogs.nytimes.com/ in the same search result – there’s no reason to click them all, so just click one.
C. Throw out spammy / empty looking blogs.
This site has a Google Pagerank 2 – MUST BE A GREAT SITE TO GET A LINK FROM, RIGHT?
NO! It’s Alexa rank is 15041954 – That means there are more than 15 million sites getting more traffic than that site – meaning it’s essentially a garbage site that Google gives no traffic – and neither should you!
Do NOT solicit sites like this for links – even if you got a link from that site, it would do you more harm than good because it’s quite likely Google has penalized that site for being spam, selling links, duplicate content, or some other blackhat tricks.
If the Alexa Rank alone wasn’t enough to let you know that site was not worth contacting, just look at the home page! It says it’s a weight loss blog and the home page article is just a spam advertisement for something totally unrelated filled with affiliate links!
If you see a site like this, close it out immediately and move on! (Also, if you get contacted by somenoe offering to sell or trade links from a site like that, ignore them! Don’t do business with spammers, it will do more harm than good and could destroy your precious reputation with Google, especially early on!)
WHAT YOU’RE LOOKING FOR IN A BLOG:
You’re basically looking for quality sites with unique content that get traffic and are recognized by Google as being a legitimate, authoritative site.
Here are my general rules:
Pagerank: Should be 1 or higher. When you’re starting out, it’s fine to guest post on lots of PR 1 or PR2 websites. As your blog grows in traffic, you may not have time to write for such sites and would want to write for PR 3 or higher sites (but it’ll take you time to get to that point so be patient!)
Alexa Rank: When you first start out, any site with an Alexa Rank of 900,000 or lower should be just fine. Basically, if a site is in the top 1 million sites, it’s probably a decent site.
Site Layout: The site needs to look human. If the only thing you see above the fold is Adsense ads in the header and sidebar, then it’s probably a spam site. If it looks like a cookie-cutter website with no human elements to it, it’s probably just junk. You want a site that looks like a real person actually manages it.
If the site looks like a real quality site, it’s time to contact them!
Now, you would be surprised, but you will find many bloggers who have ZERO way to contact them through their blog – they haven’t listed their email address anywhere, there’s no web form for contacting them, etc.
These bloggers I just ignore – because if you can’t find a way to contact them, chances are they aren’t serious enough about blogging to waste your time on. Most often, sites like this are free blogs hosted on blogger or wordpress (the URL ends with a blogger or wordpress such as www.example.blogger.com or www.example.wordpress.com)
There are 3 main ways a blogger will post their contact information.
They will have a web page called Contact or Contact Us – just use your keyboard to search for “contact” – On a PC you hit CTRL + F and type in the word you’re searching for. On a Mac, hit the Apple Command Button + F and type what you’re searching for. If you don’t see a contact page or form, then try to find the…
2. ABOUT / ABOUT ME
Many times bloggers will have all their contact info in the About/About Me/About Us section of their site. Just use that nifty search trick I tought you before and type in “about”. If you don’t see that, then try to find their contact info in the…
Sometimes a blogger will list their contact info in the sidebar – so just look for it there if you can’t find it elsewhere. If that doesn’t work, your last hope is…
Some bloggers, either because they’re tired of being spammed or they just don’t know better, will only have their contact info for Twitter or other social media accounts. You can send them a tweet and see if they respond!
5. Move On
If steps 1-4 don’t work, then just move on! There are plenty of other high quality bloggers who actually care enough about their blog readers to provide contact info – those are the bloggers you want to work with!
5. Follow Through
When a blog owner responds to your message, follow through! If they ask you to write an article, write it promptly and send it to them and make sure it meets their guidelines and specifications. Make sure it’s a HELPFUL article and not just promoting your blog – it should add real value to anyone who reads it.
6. Continue The Relationship
After you write a guest post for their site, maybe ask if they’d like to write a post for your site? Offer to help them in return. Another great thing is to share their blog with your guest post on it in all of your social media channels – it helps them a lot and it helps you too!
Always be creative and open to more ways to collaborate – we all win together if we help each other. Don’t just be a taker – be a giver too! Givers truly gain in the world of blogging.
7. Got More?
Got more tips for guest blogging? We’d love to hear them! Post your comments below.