Monthly Archives: October 2012
So far I’ve published 8 books on Amazon Kindle in the past two months. Below are my results so far for my free promos and October sales. This month I earned over $300 in royalties plus several hundred more in affiliate sales from these books.
My book promotion strategy (mostly borrowed and adapted from other authors).
Kindle eBook Promotion Step-By-Step
If you have 5+ reviews and average 4-star rating, submit your book here: http://indiebookoftheday.com/authors/selection-criteria/
If you have 13+ reviews and average 4-star rating, submit your book here: http://digitalbooktoday.com/12-top-100-submit-your-free-book-to-be-included-on-this-list
Pre-Free Promo Launch Promotion
Submit up to 3 press releases here ($25 per PR web promo): http://www.webwire.com/news-release-distribution.asp
Alternative: Free press release distribution at prlog.org
Set up FACEBOOK ADS before your promo starts and get your ads approved
Free Kindle Book Listings (Must schedule 1 week ahead of promo)
1) Pixel of Ink http://www.pixelofink.com/sfkb/
2) Ereader News Today http://ereadernewstoday.com/ent-free-book-submissions/
3) Bargain Ebook Hunter http://bargainebookhunter.com/contact-us/
4 That Book Place http://www.thatbookplace.com/free-promo-submissions/
5) Indie Book of the Day http://indiebookoftheday.com/authors/free-on-kindle-listing/
6) Free Book Dude http://www.freebookdude.com/p/list-your-free-book.html
10) Frugal Reader http://thefrugalereader.wufoo.com/forms/frugal-freebie-submissions/
11) Kindle Finds http://kindlefinds.com/submissions/submission-form-kdp-free-day
12) Kindle Book Review http://form.jotformpro.com/form/21078469493969
During Free Promotion
Do all of these activities the morning your free promo goes live.
1) Upload a photo of your Book Cover to Facebook along with the link to your book. If you have a fan page, promote the post to reach more people.
2) If you have a Facebook Fan Page, post a Facebook Offer for people to grab your book for free during the promo.
3) Post on Snicklist.com http://snickslist.com/books/place-ad/ – MUST POST WHEN BOOK IS CURRENTLY
4) Post on Addicted To Ebooks http://addictedtoebooks.com/free
5) Post on Daily Free Ebooks http://www.daily-free-ebooks.com/suggest-free-ebook
6) Post to Daily Cheap Reads http://dailycheapreads.com/category/free/
7) Post to ereaderiq http://www.ereaderiq.com/contact/
8) Post to Best Ebooks World http://www.bestebooksworld.com/addlinks.asp
9) Post to Free Kindle Books Facebook pages:
My Results So far
Free Units sold: 1882
Current Price: $0.99
Books sold October, 2012: 20
Free Units sold: 924
Current Price: $2.99
Books sold October, 2012: 45
Free Units sold: 760
Current Price: $0.99
Books sold October, 2012: 46
Free Units sold: 840
Current Price: $2.99
Books sold October, 2012: 8
Free Units sold: 1525
Current Price: $2.99
Books sold October, 2012: 46
Free Units sold: 5273
Current Price: $0.99
Books sold October, 2012: 191 + 14 borrows
Free Units sold: Free promo scheduled for 11/03/12 – 11/06/12
Current Price: $0.99
Books sold October, 2012: 7
Free Units sold: Free promo not yet scheduled
Current Price: $0.99
Books sold October, 2012: 35
So you want a Virtual Assistant, huh?
Well you have several options. Most people will say you should hire a high quality VA agency to work for you. The problem with this is the cost – it’s going to cost you 2 to 5 times as much as hiring someone on your own!
Here’s how I find an incredibly helpful Virtual Assistant or freelancer to work for me for cheap.
1. Go To Craigslist Phillippines and post an ad.
2. What To Post
Here’s a copy of the exact post I ran on Craiglist – feel free to emulate!
“I need an experienced Virtual Assistant with excellent English speaking and writing skills. You must be able to make phone calls to the US as well from time to time.
I’m looking for a very positive, enthusiastic candidate with a great attitude and willingness to learn.
Tasks will include posting articles on my WordPress blogs, writing articles for my blogs, researching information for book projects and other miscellaneous tasks.
This will be a full-time position (40 hours a week). Highly prefer candidates with Time Tracking software.
Starting pay will be $300 a month + bonuses for exceptional work and meeting milestones
Must be able to use Skype to communicate with me on a regular basis
Must have experience with WordPress and blogging
Must have EXCELLENT English speaking and writing skills
Must be able to research and write high quality articles related to marketing, business and personal productivity.”
Facebook For Business Owners is your complete guide to setting up a new Facebook account, creating a Facebook Fan Page for your business and turning your Facebook presence into new sales online.
Learn how to get over 500 new Facebook fans every month and turn you fans into lifelong customers using this proven strategy for Facebook marketing and monetization.
Written by a successful online marketer and social media marketing consultant, this no fluff step-by-step guide will teach you:
How to create a new Facebook Fan Page
How to attract at least 500 new fans a month
How to set up Facebook landing pages to capture leads and turn them into sales
How to use Facebook ads to dramatically increase your profits and sales online
How to find content that your fans will LOVE and look forward to every day
How to use Facebook Insights to make better marketing decisions
How to use the NEW Facebook Offers
How to use Facebook Promoted posts (and when to use them to get a 100x return on your investment!)
…and much more!
This book will help your dramatically increase your profits online and will turn Facebook time into a fun way to earn more money and grow your business.
I have over 10,000 fans on my personal fan page and have several businesses with over 10,000 fans as well. Not only that but my fan pages actually make me money day in and day out.
This book isn’t written by some academic or sketchy marketer who’s just trying to hop on the latest fad. It’s written by a successful online marketer, author and social media consultant who’s been active on Facebook since just a few months after it came out.
Advanced Profile Setup
Okay, now you’ve set up your personal Facebook profile, connected with your friends and posted your first status update! Good for you!
Next, it’s time for some advanced profile setup. I recommend you do this advanced work as soon as you can but it’s not 100% necessary to do right away.
This advanced setup will help make your profile look more complete and professional and aid you in marketing your business online (which is what this book is all about!).
So let’s get to work!
Step 1. Upload a Timeline Cover Photo
Facebook now gives you two photos on your profile page. The first, which you’ve already uploaded, is called your Facebook Profile Picture. The second is your Facebook Timeline Cover Photo.
When you login to Facebook and see your newsfeed (home page), there are two places you can click to access your profile page. 1) Click your name or picture on the top left of the screen or 2) click your name or picture on the top right of the screen.
Once you’ve clicked your name/photo, you should see your profile page. It should look like this (except yours will be a bit more empty looking):
The part of the profile above that is surrounded by red marker is the Timeline Cover Photo. Yours should be blank. To edit it, simply scroll over that empty space and you will see a button that says, “Change Cover” – Scroll over that and click “Upload a Photo.” Then, you can upload your Timeline Cover Photo.
Note: Your Timeline Cover Photo area size is 851 pixels wide x 315 pixels tall. It’s okay if your picture is bigger than that because Facebook will crop it for you.
What kind of cover photo should you upload?
There are all kinds of cover photos you can upload. If your primary goal is to market your business, then uploading a photo that brands you is a good idea. For example, if you’re a dog groomer, your Timeline cover photo could include a picture of a dog getting a beautiful groom and maybe a tagline as well that says “New England’s #1 Dog Groomer!”
You can always change your cover photo and profile picture later so don’t worry about being perfect right now!
Note: If you need someone to design the graphics for you for your cover photo, try using Fiverr.com where you can find someone to do it for you for just $5!
Step 2. Update Your Profile Information
The next thing you should do is update your info on your profile. To do that, click the “Update Info” button to the right of your name just under your Timeline Cover Photo.
Once you click Update Info, you should see a page that looks like this.
On this page, you can add any jobs you’ve had or currently have and any education you’ve received from pre-schools to universities. I recommend adding your current job or business, your high school and college to your profile. This will help you connect with colleagues, promote your current business/job and connect with classmates from high school and college.
Next, you can write a bit more about yourself in the “About You” section. I recommend just writing at least a few sentences to let people know who you are and what you’re up to in life.
Next, you can edit your “Living” section to include your hometown and your current city you’re living in – this will help make local connections for you and your business.
Next, you can edit your “Basic Info” including any languages you speak, religious views and political views.
Next, you can edit your “Contact Info” – make SURE to include your website for your business here as well as any other websites you would like to list. Also list a phone number (just visible to your friends on Facebook) and an email!
I can’t tell you how many times I’ve wanted to contact someone on Facebook to do business with them and they didn’t have their contact info – so I decided to work with someone else instead. Don’t let that happen to you!
Finally, you can edit your “Favorite Quotations” section by adding any of your favorite quotes that you’d like to feature on your profile.
“All hard work brings a profit, but mere talk leads only to poverty.” – Proverbs 14:23
Congratulations! You’ve completed the “hard work” of filling out your profile on Facebook completely. Now let’s get to the good stuff – how to market your business on Facebook using a Facebook Fan Page.
1. Include a Call To Action
3. Get A Sponsor
Radio Advertising and Marketing
Radio, too, is a dying industry. It’s certainly not as bad as the newspaper industry, but it is changing rapidly.
Today, anyone can create a radio show. It’s called a podcast show or internet radio show and there are millions of them. In fact, I have two internet radio shows myself with thousands of loyal listeners.
And how much did it cost me to attract thousands of loyal listeners to my internet radio show? About $20 a month for hosting. Not a bad investment.
Compare that with radio advertising where you could easily burn through $2,000 a month and still not be sure if it’s actually creating new sales for you.
Radio is dying for a number of reasons. Internet radio shows like mine are certainly a reason – more and more people are tuning into internet radio and podcasts to learn more about the subjects they’re interested in or to listen to the type of music they want to without interruptions from advertisers.
Then there’s Sirius and XM radio and they’ve changed the whole game. Instead of listening to ads and just a few radio stations in your car, you can pay a subscription and get a virtually unlimited selection of radio and avoid all the ads.
There’s also the whole smartphone and ipod revolution. I see more people listening to their iPods in their car than people who still listen to the radio. And why wouldn’t they?
Honestly, if you had the choice of taking a chance with radio music vs. playing your own favorite songs whenever you wanted, which would you choose?
You see, today is the age of modern media. And modern media is all about consumer choice. Consumers want instant access to what they want. They don’t want commercial breaks or yesterday’s news. They don’t want to listen to country when what they really love to hear is jazz. Everything’s changed.
And Facebook is a huge part of that change as you will soon see…
Television Advertising and Marketing
Although some bloggers say the television industry is dying, I don’t agree with them. The television industry is certainly changing but I don’t think it’s dying (yet).
There are still over 100 million cable TV subscribers in the United States and last time I checked the average American was still watching 4 hours of TV a day.
But the industry is definitely changing! Now with Tivo, consumers can never watch a commercial again – and they love that idea!
Although television advertising is still big business, it’s not profitable for 99% of small businesses. Don’t believe me? Go blow $10,000 on a small TV spot and let me know how much profit you make on that deal.
Some people say it’s internet TV that’s killing television but I’m not sure I agree. Sure, YouTube is awesome and so are Netflix and other services online.
But when it comes to YouTube shows vs. Television shows, there’s still a huge gap in quality. This gap is quickly shrinking, however, with more independent online videographers learning about newer, cheaper and more efficient ways to create high quality video online.
The fact of the matter is this: If you want to advertise your small business and have a choice between television and YouTube, YouTube is far better!
First of all, you can test much easier with YouTube. Creating a YouTube video for promoting your business can be done with the iPhone or other smart phone you probably already have (or just borrow your friends’ phone!)
Then, you can promote it with some simple YouTube ads or even Facebook ads. By the time you’ve spent $100 on ads for that video, you will already know whether or not it’s a profitable advertising campaign.
Compare that to traditional TV advertising where it’s probably going to cost you a few thousand dollars JUST to create the video for your spot. Then, air time is going to cost you a lot more.
Which risk would you rather take? Big risk or small risk?
If you’re a savvy entrepreneur, you’d rather test the smaller risk first. I don’t know about you but I’d rather take a small risk and then scale up once it’s profitable rather than take a big risk and hope that I get rich before I go broke. How about you?
Why use Facebook for your business?
Why do over 1 billion people use Facebook on a regular basis?
Why is Facebook the best option in the entire world of HIGHLY TARGETED advertising campaigns?
Why is every single Fortune 500 company in the world actively marketing their business on Facebook?
Why are online marketers (like me) raving about Facebook’s potential for growing a small business?
But even more importantly… why is it worth your time to learn how to use Facebook in the first place?
Let me answer this most important question first. You see, I believe it’s worth your time to learn how to use Facebook because it is THE MEDIA of today and tomorrow.
You see, in the past the media was television, newspapers and radio. Big companies would spend big advertising budgets on ads in each of these forms of media and, for the most part, these campaigns would be profitable.
Today, everything has changed…
Newspaper Advertising and Marketing
Newspapers are going of business left and right. Heck, people are wondering if the New York Times, the most prestigious Newspaper business in the world, will go out of business (and for good reason – they are certainly in financial trouble).
The newspaper business is in serious trouble. It’s dying. It’s changing. It probably won’t be around much longer, and if it does continue, it won’t continue in the same way – things will have to change. It’s become virtually impossible to create or sustain a profitable newspaper business in the new age of media where the internet is king and newspapers are old news.
But with the dying newspaper industry, can’t you get some screaming hot deals on newspaper ads? I mean, it’s always easier to negotiate with companies that are in financial trouble, right?
Well, yes, that’s true… you can probably negotiate a better deal now on newspaper ads than ever before in the history of the world – but do you really want to invest your time, money, energy and effort in learning how to master advertising in a media that is dying?
I know I don’t! If I’m going to master advertising, I want to do it in a media that is growing or at least staying stable and has a good chance of lasting. Why spent all that time and energy learning something that might not even be useful in a few years?
I have a feeling that this internet thing isn’t going away. I mean, people aren’t going to wake up someday and say, “You know what, instead of reading about today’s news today, I’d like to wait and read about it tomorrow in a newspaper – and while I’m at it, I’d like to pay for that privilege of seeing the news a day late as well.” Not gonna happen!
Now, certainly, there are similarities between advertising in all media – and you can often apply lessons from one type of ad to another type. But if you’re going to build a successful business, you need to become a master at advertising and marketing – not just a dabbler. Why not master the important stuff?
I think the internet and Facebook are important media and they will remain important for a long time.
What do you think? Post your comments and thoughts below!