Monthly Archives: April 2012
Mobile, mobile, mobile! Everyone is talking about mobile domains, mobile-friendly websites, mobile content, mobile video, mobile advertising. Sounds like a bubble, doesn’t it?
But everyone agrees that mobile is the next big thing – and mobile traffic is growing at a blistering pace. I remember when people used to just twiddle their thumbs in public when they were bored – now everyone’s tweeting, liking, friending, googling, texting, and flickr’ing in public on their smart phones. The old days of the internet are gone, forever – and now it’s time to embrace mobile to truly grow your business in the future.
That’s why mobile video is such an important piece of marketing. We all know video is huge – in fact, it’s the #1 most used resource on the web – video. And it’s growing rapidly on mobile devices. So if you’re not offering mobile video, you’re missing out!
Top 5 Benefits of Mobile Video Content
Here’s the Top 5 Reasons Why You MUST Use Mobile Video:
1. User Engagement
Users are more engaged with video on a mobile device than when on a computer. Smaller screen = smaller space for other things to be going on. Need a statistic? According to a report by Rhythm New Media, viewers engage with mobile video 25% longer than online video.
2. Mobile Saturation
Everyone (well, 89% of adults in the US) has a cell phone. In fact, as of February of this year, Pew Research gathered that more cell phone owners own smartphones than simple phones. What does this mean? You want your content on a mobile device.
And what’s better than reaching the majority? Reaching everyone. Thwapr’s content can be sent to any device, any time. The best part about this app is that it doesn’t exclude those who don’t have smartphones. Everyone can participate!
3. Video Is Huge
Video is the next (and possibly final) frontier. With photography being seamlessly mobile (Facebook uploads, TwitPic, etc.) and various photo apps being sought out ($1 billion dollars for Instagram!), there is only one way to go. And that’s up. People like instant. People like to feel involved. With more and more phones having video capability, why limit yourself in the ways you can share it?
With more and more people using video on their phone, there is more and more space for selling ads, driving visitors to various websites, and getting your point across to a wide audience. According to Fierce Wireless, mobile video will make up 66% of data traffic by 2015. In 2010 alone, there was a rise of 3x in mobile video views — 200 million daily.
5. One Third Watch Mobile Video
eMarketer predicts that 1 in 3 Americans will watch mobile video content on their phones by the year 2016. Those numbers say it all.
As anyone who’s an affiliate marketer can tell you, it can be a huge pain in the
ass bank account to work with some merchants – they don’t pay, they pay too slow, they close up business before sending our checks, etc, etc… As an affiliate marketer, you just have to understand that every once in awhile you’re going to end up doing business with some jerk who will try to rip you off.
That is, unless you only use Clickbank – but if you do, then you’re limiting yourself from earning a lot more income from promoting some great programs that are managed outside of Clickbank. A lot of merchants use Infusionsoft or another backend because it allows them to reduce their overhead without the CB fees, and even allows them to pay 2nd tier commissions to affiliates – which can definitely add up for big super affiliates.
Here’s what you should look for in any affiliate program to make sure it’s going to be a good partnership – and that you’re going to get paid.
LeadsMarket Case Study
LeadsMarket is a marketplace for affiliates to sell payday loan leads all online. They definitely have the best payday loan affiliate program on the internet.
Here’s what they do:
Treat Affiliates Like Business Partners
They treat every affiliate like a long term business partner – even the smaller ones. Why? Because you never know when that one small affiliate who’s only doing a few leads a month will turn into hundreds and thousands of leads a month.
When an affiliate is going to promote something to their list or through PPC or some other way, they want to know that what they’re promoting is unique and different. Why? Because that’s what the customer wants! So make the affiliates and customers happy by giving the affiliates exclusivity on any promotions. Don’t try to cheat your affiliates by offering the same deal at a better price somewhere else.
Pay Good Affiliate Commissions
I laugh everytime I see an affiliate program paying 20% commissions on digital products or services. Like – are you serious? This is the year 2012. Pay at least 50% commissions on digital products or get out of the business. Trying to pay affiliates 20% is degrading.
LeadsMarket gives the highest payouts they possibly can and they offer bonuses on top – that’s what you should do with your affiliate program. Pay high commissions AND give great bonuses. Why? Because your affiliates WILL NEVER LEAVE YOU! And that’s how you turn a one-time launch into an evergreen money machine.
Constantly Optimize Campaigns
The funny thing about those merchants who pay 20% commissions… they never update or even test their campaigns, banners, or landing pages. Good affiliates want good merchants – the ones who will invest in testing every aspect of the affiliate program and constantly improve on it. Kaizen!
One of the biggest turn-offs for me as an affiliate marketer is bad affiliate support. If the company won’t even help me with my question, HOW ARE THEY TREATING MY LEADS??? If a merchant has bad affiliate support, don’t even work with them.
If they don’t have good affiliate stats, then why bother? If they don’t even care enough to give you stats, then they probably aren’t checking their own stats – which means they have no frickin’ clue what customers want.
Designing Your Own Affiliate Program
Now that you know what a good affiliate program looks like… go design your own and earn some cash!
I’ve seen lots of successful and unsuccessful internet marketers in my career. A lot of people (who actually know what they’re talking about when it comes to success) say that working hard, long hours is the key that separates those who succeed from those who fail… but is that really true?
Anyone who’s ever become a successful entrepreneur knows what it means to work hard… 50, 60, 70 hours a week? Hah! Not for a real entrepreneur. It’s more like 100 or more hours a week oftentimes, making business calls during meals, sacrificing social events for business, and generally doing whatever it takes (legally, ethically and morally) to succeed in business!
Yet, I’ve seen plenty of entrepreneurs fail miserably working hard… and eventually quit altogether, going back to a job and giving up on their entrepreneurial dreams. Hey, there’s no shame in failing and trying. Heck, trying and failing in business is more success than most people achieve in a lifetime. But is working hard the only way to the top?
On this point, I must be honest with myself – working hard is NOT the key to success. No, it’s not even close. I’ve met too many brilliant, successful, wealthy entrepreneurs who work a very reasonable, or even light schedule, yet who continue to grow their businesses at incredible rates. How do they do it?
All mega-successful people I have met universally share a practice that Keith Cunningham calls “thinking time.” Thinking time is scheduling time alone, by yourself, asking questions, thinking, pondering, reviewing the past, learning from mistakes, and planning for the future. It’s time well spent. And, honestly, it’s even more productive than…well working!
Yes, I believe that thinking is much more productive of an activity than working. Don’t believe me?
Well, look at any factory. Thousands of workers work hard days and long hours in the factory – work, work, work. Many of them work overtime. More work! Yet who gets paid the most? Who’s responsible for making decisions that could double production? The manager, executive or entrepreneur, that’s who! And what would they be doing in the office in the middle of the day, or late at night before they go to sleep? Why, they’d be THINKING about the business, right?
So thinking is truly much more productive than actually working or producing.
Are you spending enough time thinking about your business?
The following is a guest article written originally in Portuguese. See below for the translation.
Uma das oportunidades para que as empresas ganhem mais dinheiro é o investimento em marketing na internet, que possui baixos valores de investimento e um excelente retorno sobre investimento. Com o crescimento da internet muitas oportunidades estão se abrindo para as empresas aumentarem seus faturamentos e ganharem mais dinheiro. O marketing na internet ganhou muita força ultimamente, pois segundo a comScore, o Brasil se tornou o sétimo mercado consumidor na internet, e esse número pode ser explicado pelo tempo médio que o brasileiro passa na internet, que chegou a quase 30 horas mensais.
O marketing na internet se resume utilizar as técnicas do marketing convencional adaptadas aos meio digitais, como sites, buscadores, mídias sociais, dispositivos móveis e etc. Para fazer essas adaptações, o marketing na internet utiliza algumas ferramentas como o SEO(search engine optimization) que melhora o posicionamento de sites em mecanismos; o PPC que são os links patrocinados em buscadores e outros sites; o Email Marketing que funciona muito bem como uma mala-direta e é uma ferramenta muito boa para o marketing direto, as Mídias Sociais que estão crescendo cada vez mais em número de usuários e as Páginas Digitais, que são websites, blogs, perfis em mídias sociais e são utilizados para fortalecer sua presença online.
O marketing na internet veio para atender de forma eficiente as três principais necessidades das empresas em relação marketing atualmente, que são: Conseguir novos clientes, Fortalecimento de Marcas e comunicação com o cliente.
Dentre todas essas ferramentas, uma que esta se mostrando extremamente eficiente no marketing na internet são as mídias sociais, que estão mudando a maneira de pensar de muitas empresas. Hoje o número de perfis ativos nas redes sociais passa de 120 milhões (se considerarmos todas) no Brasil e abre uma gama muito extensa de clientes e oportunidades para as empresas trabalharem seus produtos e suas marcas.
Muitas empresas ainda não levaram a sério o potencial do marketing na internet e não acompanhando o ritmo da digitalização. Um plano de marketing na internet deve ser feito levando em consideração principalmente o público-alvo que sua empresa deseja atingir, e principalmente qual o orçamento que ela esta disposta a investir.
Consulte sempre uma empresa especializada para criar o plano de marketing na internet para seu negócio.
Translated Article on Internet Marketing:
One of the opportunities for companies to make more money is to invest in internet marketing, which has low levels of investment and an excellent return on investment. With the growth of the Internet is opening up many opportunities for companies to increase their revenues and earn more money. The internet marketing has been very hot lately, because according to comScore, Brazil became the seventh consumer market on the Internet, and this number can be explained by the average time that the Brazilian is on the Internet, which reached almost 30 hours per month.
The internet marketing is summarized using conventional marketing techniques adapted to the digital medium, such as sites, search engines, social media, mobile devices and so on. To make these adjustments, the use some internet marketing tools like SEO (search engine optimization) that improves the positioning of websites in mechanisms; PPC What are sponsored links on search engines and other sites, the Email Marketing that works very well as a direct mail and is a very good tool for direct marketing, Social Media that are growing increasingly number of users and the Digital Pages, which are websites, blogs, social media profiles and are used to strengthen its presence online.
Marketing on the Internet come to efficiently meet the needs of three main businesses about marketing today, which are: Getting new customers, strengthening and Trademark customer communication.
Among all these tools, a showing that this is extremely efficient marketing on the Internet are social media, that are changing the mindset of many companies.Today the number of active profiles on social networks is 120 million (if we consider all of them) in Brazil and opens a very extensive range of clients and opportunities for companies to work its products and its brands.
Many companies still have not taken seriously the potential of internet marketing and not keeping pace with the scan. An internet marketing plan should be made taking into account mainly the audience that his company wants to achieve, and especially what budget she is willing to invest.
Always consult a specialist to create the marketing plan for your business on the Internet.