Monthly Archives: December 2011
First things first — why is it called Generate?
Because the Generate child theme was designed specifically to build your list. In other words, to capture the email addresses of people who want to know more about who you are and what you do, so you can make offers they may be interested in.
Even though “lead generation” is a marketing term, Generate isn’t just for marketing. It’s for anyone who wants to collect a database of email addresses, for further communication that persuades readers to take action.
Some readers are going to know right away that they want to sign up for your email list. They might sign up immediately from your home page, or from a sidebar on one of your blog posts.
But what happens when they don’t jump in right away? Is there a way to give them a “second chance” — another opportunity to join you?
You bet there is.
You can harness one of the most effective tools for any persuasive content … the landing page. Here’s how it works.
Step 1: Create a page
The first step is to actually create the page. You’ll want to use the Generate Landing Page template, so the page has no distracting sidebars or other elements that will confuse your reader.
Here’s an example of what a simple landing page looks like. You’ll probably want to add images. Just don’t add any links except the form to sign up for your email list. Minimize distractions!
Step 2: Give ’em a reason to sign up
Of course, your email list has awesome content that benefits your readers, right?
So let your potential subscriber know what she’s going to get out of subscribing. Paint a picture of the awesome benefits she’ll receive by becoming a regular reader. Why should she sign up today? Be specific.
The more compelling the benefits are on your landing page, the more subscribers you’ll get.
Step 3: Ask for the opt-in
Specifically ask the reader to enter his email address and click the button to sign up. Let your new subscriber know specifically how to confirm the opt in with your email provider, and what he can expect after the subscription is confirmed.
This is also a good spot to remind your reader to white-list you with his email account, so your messages don’t go to that darned spam filter.
How to use your cool new landing page
Now, in addition to your nifty sign-up boxes on your home page and in the sidebar of your posts, you can promote your email list at various points in your content.
Every once in awhile, write a dedicated post explaining why your regular readers should subscribe to your list. And link to that landing page now and then from your regular content, whenever the subject naturally comes up.
Landing pages can be used for all kinds of persuasive messages. Once you try one, we think you’ll be addicted. 🙂 They’re a fantastic tool for persuading your readers and getting the results you want.
You might be wondering — what the heck is “mobile-responsive” anyway?
Well, a mobile-responsive theme is the latest evolution in creating sites that look great across all kinds of devices — including the mobile phones and tablets that are becoming some of the most common ways our readers see our sites.
So you want to boost your mobile marketing, right? That’s smart … mobile is the way to go, as mobile devices get wider and wider adoption.
And what’s the very first weapon you should fire off in your quest for the mobile reader? Wait for it … Email.
So, you’re convinced … you want to build an email list that engages your readers, builds a relationship, and persuades your audience to take the actions you want?
How do you do that, exactly?